Director of Integrated Marketing

Director Of Integrated Marketing

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director of Integrated Marketing based in the United States.

We are seeking a strategic and creative marketing leader to shape compelling advertising solutions that position cinema as a premium, culturally relevant platform for brands. In this role, you will lead integrated marketing strategy, transforming audience insights, entertainment trends, and cultural moments into innovative programs that drive advertising revenue. You will partner closely with Sales and cross-functional teams to develop persuasive pitches, high-impact sponsorships, custom content, and experiential campaigns. Your work will help advertisers connect with audiences through the unique engagement of the moviegoing experience while strengthening market visibility and commercial growth. You will also lead and mentor a high-performing team, establish scalable processes, and champion storytelling excellence across advertiser-facing initiatives. This is an opportunity to combine commercial strategy, creative innovation, and team leadership in a collaborative media environment.

Accountabilities

• Lead integrated marketing strategy: Develop and execute marketing programs that drive advertising revenue across national accounts and priority industry categories.
• Shape advertiser proposals and pitches: Oversee the strategic direction, storytelling, creative development, and packaging of RFP responses, proactive sales opportunities, and customized partnership proposals.
• Create high-impact advertising solutions: Develop scalable programs connected to major film releases, cultural moments, sponsorships, experiential activations, branded content, and other premium entertainment opportunities.
• Translate audience insights into commercial value: Collaborate with Research teams to turn audience data and consumer insights into actionable marketing strategies that meet advertiser objectives.
• Develop cross-platform partnerships: Build innovative solutions that combine cinema, digital media, experiential marketing, content, and promotional assets to connect brands with audiences during high-attention moviegoing moments.
• Accelerate revenue growth: Work closely with Sales leadership to identify growth opportunities, prioritize industry categories, strengthen sales strategies, and improve advertising performance.
• Improve sales enablement and execution: Establish scalable workflows, tools, and standards that enhance proposal quality, accelerate turnaround times, and improve organizational effectiveness.
• Drive cross-functional collaboration: Coordinate with Sales, Marketing, Content, Research, Exhibitor Relations, and Operations to deliver cohesive, commercially effective programs.
• Lead and develop the team: Mentor Integrated Marketing professionals, establish best practices, and foster a culture of creativity, accountability, collaboration, and continuous improvement.
• Measure success and market impact: Track revenue contribution, proposal win rates, sponsorship growth, adoption of sales enablement tools, consistency of advertiser communications, and overall marketplace perception.

Requirements

• Relevant experience: At least 8 years of experience in integrated marketing, advertising sales marketing, media strategy, branded partnerships, sponsorship marketing, or a related field.
• Industry expertise: Deep understanding of advertising, media sales, sponsorships, experiential marketing, branded content, and entertainment partnerships.
• Revenue-focused strategy: Demonstrated success developing innovative marketing solutions and advertiser programs that support commercial growth and measurable business outcomes.
• Proposal and pitch development: Experience leading complex RFP responses, creating persuasive presentations, and developing customized proposals that address advertiser objectives.
• Leadership experience: Proven ability to lead cross-functional initiatives, manage high-performing teams, mentor talent, and establish effective working processes.
• Exceptional communication skills: Strong storytelling, presentation, and executive communication abilities, with the confidence to communicate complex strategies clearly and persuasively.
• Audience and market understanding: Solid knowledge of consumer insights, audience strategy, advertising trends, and evolving marketplace opportunities.
• Collaboration and stakeholder management: Ability to build strong relationships across Sales, Research, Content, Operations, and other business functions.
• Strategic and creative thinking: A combination of commercial judgment, creative problem-solving, and the ability to turn cultural trends and entertainment opportunities into effective brand partnerships.
• Passion for entertainment: Genuine enthusiasm for entertainment, culture, and the distinctive impact of the cinema experience.

Benefits

• Competitive compensation: Annual base salary ranging from $115,000 to $130,000 USD.
• Bonus opportunity: Eligibility for additional incentive compensation.
• Retirement savings: 401(k) plan with employer matching.
• Healthcare coverage: Medical, dental, and vision insurance.
• Income protection: Short-term and long-term disability benefits and life insurance.
• Paid time off: Paid holidays and paid time off to support work-life balance.
• Wellness programs: Access to wellness initiatives and additional employee support programs.
• Performance-based growth: Potential merit increases and opportunities for professional development.
• Hybrid work arrangement: Work from the New York City office Monday through Thursday, with the option to work remotely on Fridays.
• Creative and collaborative environment: An opportunity to contribute to innovative advertising solutions at the intersection of media, entertainment, and culture.