Head of Growth Marketing (VP Level) - Home Improvement Marketplace

Location: Washington DC-Baltimore Area · Hybrid (on-site presence preferred)

Employment type: Full-time

About the Company

My client is an established, privately held home improvement company with a long track record, a strong brand in its markets, and a proven in-home sales model.

They are now launching an online marketplace for big-ticket home improvement projects that connects homeowners with vetted professionals. It’s a rare opportunity to build a marketplace with the backing, operating know-how and customer base of a profitable, established business.

The Role

My client is looking for a growth leader who has done this before: someone who has scaled a home services or big-ticket marketplace and knows how to build liquidity on both sides.

This role carries two mandates:

1. Today: sharpen and scale the existing customer acquisition engine.
2. Tomorrow: build the growth function for the marketplace from the ground up, including homeowner demand, pro supply, and the economics that make it work.

You’ll report directly to the executive team. This is a hands-on, builder role for someone who challenges assumptions and moves fast.

What You’ll Do

• Build and lead the go-to-market and growth strategy for the marketplace launch, on both sides:
• Demand: acquire high-intent homeowners for large, considered projects.
• Supply: recruit and activate quality pros, and keep them engaged and retained.
• Define and own marketplace metrics: liquidity and match rates, CAC by side, take rate and unit economics, project conversion, LTV, and repeat and referral rates.
• Own the existing lead generation engine across paid search, paid social, SEO, CTV, TV and radio, direct mail, events, partnerships and affiliates, with accountability for cost per lead, cost per sale and marketing efficiency.
• Build a culture of rapid testing and measurement. Cut what doesn’t work and scale what does.
• Partner closely with product, sales and operations on funnel design, speed to lead, pricing and the homeowner and pro experience.
• Get into the details yourself: ad accounts, attribution, CRM and marketplace data.
• Hire, build and lead a lean, high-performing growth team, and manage agencies selectively.

What We’re Looking For

• 10+ years in growth or performance marketing, including 4+ years in a leadership role owning a multi-million-dollar acquisition budget.
• Required: growth leadership experience at an online marketplace, ideally in home services (Angi, HomeAdvisor, Thumbtack, Porch, Modernize, HomeBuddy, Networx or similar). Big-ticket, considered-purchase marketplaces in real estate, auto, solar or similar will also be considered.
• Direct experience growing both sides of a two-sided marketplace.
• A track record of launching or scaling a marketplace, vertical or new market from an early stage.
• Strong command of unit economics and marketplace metrics. You can explain your CAC payback and liquidity numbers without notes.
• Hands-on fluency across paid channels, analytics and attribution, and a modern growth stack.
• Experience with offline or in-home sales models is a strong plus.
• A builder’s mindset: comfortable working lean, rolling up your sleeves, and challenging conventional wisdom.

Why This Role

• Build a marketplace with the advantages most startups don’t have: an established brand, real customers, operating expertise and capital.
• A seat at the leadership table with real ownership.
• Compensation: $185,000–$225,000 base + performance bonus + equity, plus full benefits including medical, dental, vision and a 401(k) with company match.
• Local candidates preferred. Remote with regular travel to the home office and markets will be considered for exceptional out-of-market candidates.

Confidential Search

This is a confidential search conducted on behalf of my client. All inquiries will be handled with discretion. To apply or learn more, send a message or email View email address on click.appcast.io