Social Media and Influencer Team Manager

Role Description

TogetherLight is looking for a results-driven Partner Program Head to lead and scale our rapidly growing influencer and partner marketing division. This role is responsible for defining strategy, building and managing a high-performing team, and owning the entire partner lifecycle for small and large marketing partners.

If you are a master of relationship-building, a data-driven strategist, and an inspiring leader who thrives on building programs that drive real revenue, we want to talk to you.

Can you...

• Design and execute cutting-edge influencer marketing strategies that align with our brand and supercharge our partner program's growth?
• Lead, mentor, and inspire a team of Partner Program Agents, holding them accountable to clear KPIs and coaching them to build high-value relationships?
• Take full ownership of our Agile CRM, ensuring it's used effectively and continuously improving its features to meet the program's needs?
• Create compelling scripts and email templates that resonate with prospects and partners, addressing their concerns and guiding them through every stage of the outreach process?
• Analyze performance data to craft smart proposals that optimize our campaigns, streamline processes, and maximize ROI?
• Manage the operational backbone of the program, from quality-checking new partners to coordinating contracts, payments, and deliverables with flawless attention to detail?
• Oversee our social media strategy, guiding our social media manager and approving all posts to ensure brand consistency and engagement?
• Build and scale your team by defining a clear plan for hiring, training, and onboarding new talent to meet our future growth?

What you will be doing:

• Strategy & Implementation: Develop and implement comprehensive influencer marketing strategies to boost the Partner Program team’s performance in alignment with company goals.
• Team Leadership: Establish and track performance for all staff, coaching and training agents on prospecting, negotiation, and relationship building. You will be responsible for managing team performance and development.
• CRM & Process: Own and optimize the Agile CRM to serve the program's needs. Create all scripts, templates, and proposals for process improvement.
• Operations & QA: Quality check all new prospects, partner onboarding details, and video ad integration drafts before contracts are finalized.
• Coordination: Manage contracts, payments, and deliverables between partners and internal stakeholders.
• Social Media: Guide the social media manager on comment management and approve all posts prior to publication for CF social media channels.
• Data & Reporting: Create and analyze performance and commission reports to measure ROI and manage budget effectively.
• Talent Management: Define hiring timelines, and manage the full-cycle hiring, training, and onboarding of new Partner Program Agents.

Qualifications

• Proven experience in developing and managing successful influencer, affiliate, or partner marketing programs.
• Strong leadership and team management skills, with a track record of coaching and developing a high-performing team.
• Deep experience with CRM systems (Agile CRM is a plus) and marketing automation.
• Exceptional organizational and project management skills, with a keen eye for detail.
• Experience overseeing B2C social media strategy and content.
• An analytical mindset with the ability to use data to measure ROI and make strategic decisions.
• Excellent communication, negotiation, and copywriting skills.

Benefits

• Autonomy to make a significant impact.
• Support of a collaborative team.
• Opportunity to build a best-in-class program from the ground up.