Graphics Designer

Job Title: Graphics Designer Department: Marketing Reports To: VP of Marketing FLSA Status: Exempt

SUMMARY:

The Graphic Designer is responsible for the development, execution, and management of high-quality visual design assets that support marketing initiatives across the company's real estate, hospitality, and lifestyle brands. This role requires a strong balance of creative design capability and strategic execution, producing materials across digital and print platforms including marketing campaigns, social media, brand collateral, sales materials, and internal communications. The Graphic Designer collaborates closely with the Marketing Manager and cross-functional teams to translate business and marketing objectives into visually compelling designs that align with brand standards and elevate brand presence. This position requires independent judgment, strong project management skills, and the ability to manage multiple priorities while ensuring consistency, accuracy, and high design standards across all deliverables.

RESPONSIBILITIES:

• Conceptualize and develop original visual design concepts and creative assets for digital and print platforms, including marketing campaigns, advertising, and brand communications.
• Lead the visual concept development for marketing campaigns, events, and brand initiatives, collaborating with marketing leadership to translate strategic goals into original creative direction.
• Interpret and evolve brand standards by applying creative judgment to develop new visual approaches that strengthen brand identity and support marketing strategy.
• Direct the creative execution of visual designs from concept through final production, ensuring artistic integrity and alignment with campaign objectives.
• Develop original visual concepts that communicate marketing and brand objectives, collaborating cross-functionally to shape creative solutions.
• Provide creative leadership to maintain and evolve the organization's visual identity across campaigns, platforms, and brand initiatives.
• Develop original visual storytelling concepts and creative assets that support social media strategy and digital brand engagement.
• Apply independent creative judgment to refine and evolve design concepts based on strategic feedback and project goals.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Revise and update designs based on feedback from stakeholders and management.
• Maintain organized design files and digital asset libraries.
• Incorporate emerging design tools, including AI-assisted platforms, to enhance efficiency and creativity.
• Other duties as assigned by management.

QUALIFICATIONS:

• 5-10 years of experience in graphic design, preferably in hospitality, lifestyle, or related industries.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); Canva experience is a plus.
• Strong understanding of typography, color theory, layout, and visual hierarchy.
• Strong portfolio demonstrating clean, polished design across digital and print.
• Familiarity with AI-based design tools (such as generative imagery, layout assistance, or asset enhancement)
• Ability to take direction, incorporate feedback, and execute efficiently.
• Highly organized with strong attention to detail.
• Ability to translate concepts and ideas into polished visual designs.

EDUCATION/EXPERIENCE:

• Degree in Graphic Design, Visual Arts, Communications, or related field preferred.
• Video editing and short-form motion content for social media.
• Interest in evolving design technologies and AI-driven creative workflows.

LANGUAGE SKILLS:

• Excellent verbal and written communication skills in English and Spanish (preferred).

REASONING ABILITY:

• Excellent verbal and written communication skills, with the ability to interact effectively with guests, associates, and external partners.
• Ability to work well under pressure and respond quickly and effectively to emergencies.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Sit for long periods.
• See details of objects that are less than a few feet away.
• See differences between colors, shades, and brightness

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This job is primarily performed in an office environment with a moderate noise level. While performing the duties of this job, the employee is required to frequently inspect inside and outside areas of the property location and may be exposed to ongoing construction and various weather conditions. The noise level in the work environment may range from moderate to loud. We are an EEO Company that provides a competitive salary and comprehensive benefits package to all full-time regular Employees. The above description describes the primary duties and qualifications for this position. The company reserves the right to modify, add, or remove duties and other duties as necessary. This candidate for this position is an at-will employee and subject to termination with or without cause or notice. Lefferts Investments