Product Owner

Product Owner, E-Commerce Merchandizing

The Product Owner, E-Commerce Merchandizing, develop the high-level strategy for the overall merchandising, personalization, and offers optimization of Client websites. This role will lead and build the Merchandising at scale pod which includes a cross-brand team of digital managers and producers while collaborating across all commercially focused business units. The ideal candidate for this position will have extensive experience in online merchandising, promotions, and personalization, as well as a strong understanding of E-commerce trends and technologies. The Sr. Manager, E-Commerce Merchandizing, defines and builds critical internal operations to display and communicate promotional messaging on the websites. This role is responsible for growing eCommerce revenue by applying analytic insights, promotional strategies, automation, and machine learning to grow the share of bookings for the Web. Collaboration with e-Commerce Content, Business Insights (BI), Digital Analytics, UX/Design, and Revenue Management leads will be critical to success. The product owner will leverage existing and new technologies to help personalize promotions and product merchandising. This will require staying connected to the product roadmap for merchandising and personalizing content on the websites in collaboration with other teams within the organization. Essential Duties and Responsibilities:

• Develop the high-level strategy for personalized content delivery, including the roadmap, Use Case Backlog, and any other planning efforts to ensure alignment with the overarching business strategy
• Act as a leader for the pod, resolving escalated impediments and driving execution through collaboration with the rest of the pod team
• Collaborate with executives and stakeholders to develop a unified vision and roadmap that ensures alignment in customer segmentation selection, overall business needs, and technical capabilities to support both personalized content and targeted offers pods
• Work with the PMO Lead to facilitate ceremonies such as sprint planning, daily stand-ups, and sprint reviews with the goal of ensuring task completion and tracking pod team progress
• Prioritize the Use Case Backlog on an ongoing basis given changing business needs as well as the provided prioritization framework
• Ensure accuracy when it comes to RICE scores for each use case and update as needed
• Serve as the decision maker on any ad-hoc requests for content ideas or offer proposals
• Remove any program-level impediments and blockers that are preventing pod teams from making progress on necessary delivery work
• Communicate directly with the pod teams and lead development efforts by representing and discussing the project vision and goals
• Drive execution of the strategy and use case tests amongst the members of the pod team
• Provides general oversight ensuring quality and speed to market
• Works with BI Data Analyst and Pod Team to glean insights and improve the process
• Drive web promotional strategy and execution across Clients brands.
• Develop standard operating procedures for distributing promotions, merchandising, optimization, and personalized messaging across the websites.
• Collaborate with the marketing and revenue management teams to develop and execute targeted promotions and messaging that drive conversion.
• Partner with BI, Content, Product Teams, and Personalization leads to drive deals and product recommendations.
• Develop and implement merchandising efforts to mitigate site abandonment and make data-driven decisions to improve results.
• Work directly with the BI teams to drive the overall strategy of site personalization. Activate CDP audiences on Web sites to drive optimal personalization and conversion
• Create and execute a strategic roadmap to deliver personalized messaging, offers, and recommendations, pairing the right offer for the right product to the right segment at the right time.

Required Skills

• Experience with agile software development processes, requirements management, and project management using JIRA/Confluence or similar Agile collaboration tools
• Demonstrated experience in managing promotional and personalization strategies.
• Strong knowledge of the e-commerce space, including competitive strategies.
• Adapt to change and constantly improve.
• Ability to collaborate with stakeholders at all levels and across the organization.
• The ideal candidate will be a self-starter with a passion for independent problem-solving, have proven data analysis skills, demonstrate strong ownership/commitment, and has proven leadership experience in managing online marketing initiatives across teams.
• Preferred background: travel or retail.
• Proficient in Web Analytics and Optimization Tools (Google/Adobe Analytics/Target/Monetate)

Required Education

• Bachelor's Degree in business or a technology-related area of study preferred

Required Years of Experience

• 4+ years of experience as a Product Owner or Product Manager