Principal Associate - Market Research & Intelligence

Principal Associate - Market Research & Intelligence

Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared values, come together to make Capital One a great company – and a great place to work.

Global Enterprise Affairs (GEA) works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement.

Position Summary:

We are looking for a curious and motivated Market Researcher with a strong background in survey research to join the Intelligence team within GEA. The Intelligence team is critical to helping the organization track and understand the external landscape and what drives stakeholder needs and attitudes across a variety of financial services, advocacy, policy and consumer topics, and measuring Capital One’s impact in the communities we serve. As a Principal Associate, Market Research, you will help answer critical business questions through primary research. This includes planning primary research studies, managing vendor relationships, and helping translate findings into insights that shape strategic initiatives, communications strategies, and business priorities.

Responsibilities

• Manage and partner with external research vendors and oversee the full life-cycle of a research project
• Execute robust primary research studies, assessing and selecting the most effective methodology (e.g., online surveys, focus groups, segmentation) to answer key business questions, better understand external trends and stakeholder behaviors and attitudes
• Develop research questionnaires, screeners and sample plans that align with study objectives and research best practices
• Deliver high quality datasets by overseeing quality assurance (QA) checks and processes for the entire research life-cycle
• Leverage vendors and work closely with data analysts to analyze, interpret and translate findings to meaningful insights
• Translate findings into clear, concise and visually compelling reports, surfacing impactful insights that drive strategy and decision making
• Effectively integrate primary research, secondary sources, and marketplace intelligence to tell holistic stories grounded in business context
• Maintain an internal knowledge database of primary and secondary research and tools and serve as point of contact for GEAI’s research products.

Basic Qualifications

• Bachelor’s Degree or Military Experience
• At least 3 years of experience managing relationships with online sample providers and survey platforms to ensure representative consumer data collection
• At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side
• At least 3 years of experience executing projects using survey tools and syndicated market research sources
• At least 2 years of experience in Microsoft Excel
• At least 2 years of experience with market research and survey research methodologies such as persona segmentation, message testing, and brand health tracking

Preferred Qualifications

• Master’s Degree in Business, Marketing, Market Research, Statistics, Behavioral Sciences, or Psychology
• Experience researching topics in the financial services, public policy, public affairs, or community impact space
• Experience designing and running large-scale measurement and tracking surveys

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $120,800 - $137,900 for Principal Associate, Market ResearchRichmond, VA: $109,900 - $125,400 for Principal Associate, Market Research

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).