Google Ads Specialist

To craft authentic streetwear built on respect, loyalty, and trust for the culture. Our Vision To be the global leader in streetwear essentials, driven by unfiltered authenticity, timeless silhouettes, and relentless innovation. About Shaka Wear Founded in South Los Angeles in 2004, Shaka Wear is a premium streetwear essential brand built on authenticity, quality, and culture. From our world-famous heavyweight tees to our growing collection of streetwear staples, we don't just make clothing. We make a statement. We're rooted in the spirit of LA and driven by a belief that true style lives in the basics. As we continue to grow, we're building a team that shares our passion for the culture and our hunger to push the brand to the next level. About the Role We are seeking a knowledgeable and results-driven Google Ads Specialist to manage and optimize our online advertising campaigns. The ideal candidate will have hands‑on experience with Google Ads (formerly AdWords) and a proven track record of driving successful PPC (pay‑per‑click) campaigns. You will be responsible for developing, executing, and optimizing Google Ads strategies to increase brand awareness, drive traffic, and generate conversions. Must be located within the Los Angeles, CA area. Objectives of the Role Develop, implement, and manage Google Ads campaigns that align with marketing goals. Conduct keyword research to create targeted ads that reach the right audience. Write compelling ad copy and develop creative strategies to improve click‑through rates (CTR) and conversion rates. Monitor and analyze campaign performance, adjusting bids and strategies to optimize ROI. Implement A/B testing on ads, landing pages, and other elements to continuously improve performance. Track and report on key performance metrics (KPIs) such as impressions, clicks, conversions, and cost per acquisition (CPA). Collaborate with the marketing team to ensure that Google Ads campaigns align with overall business goals. Stay up‑to‑date with Google Ads platform updates, new features, and industry trends. Required Skills and Qualifications Strong knowledge of keyword research, bidding strategies, and audience targeting. Ability to analyze data (Google Analytics) and generate actionable insights. Experience with A/B testing and optimizing campaigns for performance. Familiarity with Google Analytics and other tools to track and report on campaign performance. Excellent written and verbal communication skills, especially in crafting effective ad copy. Google Ads certification is a plus. If you are passionate about digital marketing and have a knack for driving growth through Google Ads, we'd love to have you on our team! Our Culture At Shaka Wear, we move fast, think big, and take pride in what we build. We're a growing team and your work will have real, visible impact from day one. We value people who perform, take ownership, and bring genuine passion to what they do. The environment is creative, street culture-driven, and entrepreneurial. We don't do things the conventional way, and that's by design. Our core values Authenticity: We stay true to our roots and our culture in everything we do. Quality over everything: We don't accept anything less than the best, and neither should you. Loyalty: To the culture, to our team, and to the people who wear our brand. Trust & Integrity: We do what we say and say what we mean, every time. Hustle and ownership: If you can perform, you'll be rewarded. We trust people who take initiative. #J-18808-Ljbffr Shaka Wear