Rentals and Events Manager Lawrence Hall of Science,
$101.6k - $115kUniversity of California Berkeley
At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.
We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley.
Departmental Overview
The Lawrence Hall of Science is UC Berkeley's public science center. Our mission is to inspire and engage through science discovery and learning in ways that advance equity and opportunity. We do this by working with audiences that include learners, who experience our programs and products; educators, who work both in and out of school settings; and partners, who conduct research, build capacity for learning, and transform education systems. Research underlies everything we do, and we design all of our programs and products to have high impact beyond the walls of The Lawrence.
Since we were founded in 1968, The Lawrence has been at the forefront of science, technology, engineering, and math (STEM) learning. The Lawrence is unique among science centers as it is a Learning Lab. We design, develop and study a wide array of science, technology, engineering and mathematics learning programs and products for youth, families and adults from diverse backgrounds in our specialized facilities and through our community partnerships. Our spaces and partnerships offer unique opportunities for public engagement and learning, curriculum and instructional materials design, professional learning, and research on learning, instruction, and pathways towards STEM careers. We disseminate and scale-up our effective and innovative learning programs and materials in ways that broaden participation in STEM and have local, national, and global impact.
Position Summary
Reporting to the Facilities Manager, the Rentals & Events Sales Manager is responsible for developing, launching, and managing a comprehensive facility rentals and events revenue program for the Lawrence Hall of Science. Operating at an advanced professional level, this position independently develops and implements sales strategies, establishes pricing models, negotiates complex agreements, and is accountable for achieving significant revenue targets. The incumbent exercises substantial judgment in market positioning, contract negotiation, revenue forecasting, and business development, while ensuring alignment with operational capacity, safety standards, and UC Berkeley policies. This role combines entrepreneurial program development, advanced consultative sales expertise, client relations, and close coordination with Facilities to ensure operational feasibility and risk mitigation.
Application Review Date
The First Review Date for this job is: 5/29/2026
Responsibilities
Strategic Sales & Revenue Development
- Develop and execute a comprehensive sales strategy to establish and grow the
- Hall's rentals and events business line.
- Conduct market analysis and competitive benchmarking to inform pricing
- structures and service packages.
- Establish annual revenue targets and multi-year growth projections.
- Independently manage the full sales lifecycle: prospecting, qualification, proposal
- development, negotiation, contract execution, and post-event follow-up.
- Build and maintain a robust sales pipeline and forecasting system.
Business Development & Client Relationship Management
- Identify and cultivate corporate, nonprofit, community, and private clients.
- Develop strategic partnerships to generate repeat and referral business.
- Negotiate contracts within delegated authority, ensuring compliance with UC
- policies and risk management requirements.
- Develop and manage approved vendor relationships.
- Resolve complex client issues requiring sound judgment and discretion.
Program Development & Infrastructure
- Design and implement policies, procedures, contracts, pricing models, and
- service standards for a newly established rentals program.
- Partner with Facilities to determine space capacity, infrastructure limitations, custodial and security needs, and operational guidelines.
- Collaborate with Marketing to develop promotional materials and outreach strategies.
- Implement systems for scheduling, CRM tracking, invoicing coordination, and
- performance reporting.
Financial Accountability
- Responsible for meeting or exceeding established annual revenue targets.
- Develop and monitor program budget in collaboration with Facilities Manager.
- Track revenue performance, analyze trends, and adjust sales strategy
- accordingly.
- Provide regular financial forecasts and performance reports.
Event Oversight & Operational Coordination
- Serve as primary client and vendor contact through planning and execution
- phases.
- Coordinate closely with Facilities staff to ensure event logistics align with safety, custodial, and operational requirements, and meet or exceed client expectations.
- Balance revenue generation with preservation of facility assets and mission-driven programming.
- Provide functional direction to the Assistant Rentals Associate.
Professional Development and other duties as assigned
Required Qualifications
- Advanced knowledge of sales and marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising.
- Advanced skills in developing, designing and implementing creative promotional and advertising strategies.
- Advanced written, visual, interpersonal communication and political acumen skills.
- Advanced analytical and research skills.
- Demonstrated success meeting significant revenue targets.
- Skill in mentoring less experienced staff.
- Advanced knowledge of applicable campus policies, or ability to learn, and state and federal laws pertaining to marketing and advertising issues and concerns, and other related policies or laws.
- Experience negotiating complex contracts.
- Advanced knowledge of consultative sales practices and pipeline management.
- Strong financial forecasting and analytical skills.
- Excellent communication and stakeholder management abilities.
- Demonstrated professional sales experience, preferably
- in venue, hospitality, or event-based environments.
- Experience launching or scaling a revenue-generating program.
- Bachelor's degree in related area and/or equivalent experience/training.
Preferred Qualifications
- Experience in higher education, museums, or public institutions.
- Exposure to event planning.
Salary & Benefits
For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
The budgeted annual salary range that the University reasonably expects to pay for this position is $101,600.00 - $115,000.00.
- This is an exempt monthly-paid position.
- This is a 1-year, full-time (40 hours/week) contract position eligible for UC benefits.
How to Apply
- To apply, please submit your resume and cover letter.
Other Information
- This recruitment has 1 opening.
- This position will be governed by the terms and conditions in the agreement for the Communications, Marketing, and Sales Professionals, represented by the UAW.
- This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee.
- This position is not eligible for remote work.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Mandated Reporter
This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.
Misconduct
SB 791 and AB 810 Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.
"Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:
UC Sexual Violence and Sexual Harassment Policy
UC Anti-Discrimination Policy
Abusive Conduct in the Workplace
Required
Preferred
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