Marketing Automation Specialist
Backroads
Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to design, deploy and optimize automated nurture campaigns across the guest journey. You will build journeys in Salesforce Marketing Cloud, craft segmentation, personalize content and ensure data accuracy and QA at every deployment. The role emphasizes hands-on email production, audience logic, testing, and cross-functional collaboration with analytics and CRM teams to improve engagement, conversions and repeat travel. #J-18808-Ljbffr
Vacancy posted 5 hours ago
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