Director of Marketing

Full-time

The HT Group

Director of Marketing
Location: New York, NY | Onsite/Hybrid
Compensation: $175,000-$195,000 base + Bonus
Employment Type: Full-Time
The HT Group is partnering with an established, growth-oriented business seeking a hands-on Director of Marketing to lead and scale its marketing function across a portfolio of services and technology solutions. Reporting to executive leadership, this individual will build a team, shape marketing strategy and brand positioning, and drive demand generation, new client acquisition, and cross-selling.
This opportunity offers broad ownership and direct partnership with executive leadership for a commercially minded marketer who enjoys building teams, introducing new ideas, and turning strategy into measurable growth.
Key Responsibilities
Develop an integrated marketing strategy that connects multiple offerings while tailoring messaging to distinct audiences.
Lead demand generation, product marketing, brand development, content, digital marketing, and events.
Strengthen go-to-market strategies for new and existing offerings to drive awareness, engagement, and pipeline growth.
Partner with leadership and sales teams to support client acquisition, lead conversion, and cross-selling.
Build and lead the marketing team, establishing the processes, resources, and technology needed to support growth.
Apply data, automation, and AI tools to improve marketing efficiency and campaign performance.
Establish KPIs and reporting to measure results, demonstrate ROI, and guide investment.
Qualifications
Proven B2B marketing leadership experience, ideally within technology, professional services, or another complex solutions environment.
Experience building or scaling a marketing team and balancing strategic leadership with hands-on execution.
Demonstrated success driving demand generation, client acquisition, and revenue growth.
Ability to position multiple products or services within a cohesive brand and marketing strategy.
Strong understanding of product marketing, go-to-market strategy, and digital demand generation; SaaS experience preferred.
Strong analytical judgment, communication skills, and the ability to collaborate with executive leadership and cross-functional teams.
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Vacancy posted more than 2 months ago

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