Sr Associate, Brand Communications

Overview CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys, we create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity: The Senior Associate of Global Communications will join a dynamic team that supports Mattel’s brands, products, and campaigns with best-in-class communications strategies that create maximum value for the company. The position is located in El Segundo, California, and reports to the Senior Director of Global Brands Communication. This position supports the development and execution of public relations campaigns and communications programs across Mattel’s portfolio of dolls brands, including Barbie, American Girl, Polly Pocket, Monster High, Disney Princess, and more. Working alongside the Senior Director, the Senior Associate will collaborate closely with cross-functional partners, including marketing, design, franchise, partnerships, creator, social, legal, and licensing teams. This role will help bring compelling brand stories to life through earned communications programs that strengthen brand reputation and support business objectives. The role will also coordinate closely with external agency partners, supporting campaign execution, media relations, communications materials development, preparedness for issues management, and performance reporting. The ideal candidate is a strong communicator and project manager who is eager to learn while taking ownership of day-to-day execution across multiple communications initiatives. This role is ideal for a communications professional looking to expand their experience across brand storytelling, media relations, executive communications, and integrated campaign execution within a fast-paced global organization. What Your Impact Will Be Support the development and execution of public relations programs for Mattel’s portfolio of dolls brands, partnering closely with the Senior Director and cross-functional teams to bring brand stories to life through earned channels. Collaborate with internal teams and external partners to develop communications materials, including press releases, media alerts, briefing documents, Q&As, fact sheets, talking points, and other campaign assets. Assist in the planning and execution of product launches, brand campaigns, corporate initiatives, and cultural moments that support business objectives and brand reputation. Draft messaging and executive briefing materials to support media interviews, speaking engagements, events, and other communications opportunities. Support executive social media content development related to Mattel brands, products, and company initiatives. Coordinate day-to-day activities with external agency partners, helping to manage timelines, deliverables, approvals, and campaign execution. Build and maintain relationships with media and industry contacts while supporting outreach efforts that generate positive brand awareness and engagement. Monitor media coverage, industry trends, and cultural conversations to identify opportunities and insights that inform communications planning and storytelling. Support issues management and communications preparedness efforts by helping develop materials, gathering information, and coordinating stakeholder communications as needed. Track, analyze, and report on campaign performance, media coverage, and communications results, helping to identify learnings and recommendations for future programs. Manage multiple projects simultaneously while maintaining strong attention to detail, meeting deadlines, and adapting to evolving business priorities. What We’re Looking For An interest and passion for purposeful impact in children’s lives around the world. Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, or a related field. 3+ years of experience in public relations, communications, or a related field, preferably within an agency, entertainment, consumer products, lifestyle, or in-house communications environment. Demonstrated experience supporting integrated communications campaigns from planning through execution. Strong writing, editing, and verbal communication skills, with the ability to tailor messaging for different audiences and platforms. Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment. Ability to develop thoughtful recommendations and execute against plans with guidance from senior team members. Experience collaborating with cross-functional partners and external agencies. A proactive, solutions-oriented mindset and willingness to take initiative while working both independently and collaboratively. Strong attention to detail and commitment to delivering high-quality work. Interest in pop culture, media, social platforms, consumer brands, and the evolving communications landscape. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel\'s Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! How We Work We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors We collaborate: Being part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Who We Are Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at Mattel Careers: We do not include external links here. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr Mattel