Manager, Social and Influencer

Overview Weber Shandwick is a leading global PR agency and an engagement agency. We’re storytellers, content creators, and we engage people in the story. We’re looking for a Manager to join our Healthcare team in New York. The ideal candidate has 4–5 years of experience in healthcare marketing, with expertise in the influencer landscape and experience developing and executing both earned-led brand and influencer-led campaigns. The Essentials 4-5 years of related experience Thinking: Intellectual curiosity and creativity is a must. Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. Communication: Speak, write and edit succinctly and compellingly. Management: Meet deadlines, handle multiple tasks, work fast and effectively. Interpersonal: Collaborate well in a team or independently. Technical: Proficiency in Word, PowerPoint, Excel and Outlook. Knowledge of media databases, social tracking tools, and influencer management systems is a plus. Detail-Oriented: Strong attention to detail in media lists and recap reports. Spark: Understand what sets you apart. Responsibilities Brand Strategy & Execution Own responsibilities for executional leadership of multiple client programs, budgets, and plans. Demonstrate an expert-level understanding of native features, audience behaviors, and evolving algorithms of major platforms (TikTok, Instagram, LinkedIn, X/Twitter, Reddit) to maximize reach and engagement. Proactively “platform-hack” emerging features (e.g., TikTok branded channels, LinkedIn Influence strategies, or Reddit AMAs) to pilot innovative, compliant content formats that break through traditional feed noise. Facilitate cross-functional team integration (strategy, creative, integrated media, influencer). Translate strategies into tactical plans; ensure team deliverables align with strategies. Oversee the creation of media strategies with an integrated approach to driving awareness among target audiences. Proactively support and suggest improvements and new ideas to exceed client and team expectations by leveraging industry knowledge and curiosity, resulting in inspired research. Influencer Strategy & Execution Demonstrated passion for influencer marketing both personally and professionally, with interest in healthcare and consumer brands. Craft influencer strategies for year-long plans and moment-driven launches. Research, vet, contract, and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables. Architect comprehensive influencer briefing documents that translate compliance guardrails into actionable creative directions. Oversee influencer briefings and content creation, monitor content performance, track against KPIs, and prepare detailed recaps. Manage and build relationships with influencers and third-party agents. Demonstrated expertise in social influencer tools, user behaviors, and emerging trends. Monitor platform-specific sentiment shifts in real-time using social listening tools to identify and mitigate reputational risks before they gain broader media traction. Client & Team Engagement Communicate with clients on a daily basis. Provide basic client counsel. Participate in client meetings and presentations. Proof and edit client-related documents as needed. Manage client and team resources and deliverables around major campaigns and product launches. Mentor junior staff. Salary Range: $82,000 USD – $92,000 USD Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. If you need an accommodation to participate in the application process, please contact us at View email address on click.appcast.io. This email address is strictly for applicants who require special assistance accessing our employment website. #J-18808-Ljbffr Weber Shandwick