Assistant Store Manager

Job Summary

The Assistant Store Manager partners with the Store Manager to plan, direct, and coordinate the daily operations of their assigned HOT Goodwill retail store. This role helps team members understand performance goals and coaches them to achieve those goals, fostering an environment where people can contribute meaningfully to the community served by HOT Goodwill's mission. In the Store Manager's absence, the Assistant Store Manager assumes full responsibility for all store operations and serves as the primary leader on site.

Store Level Assignment

Assistant Store Manager levels (ASM I-V) are determined by the volume, staffing, and operational complexity of the assigned store. All Assistant Store Managers are expected to perform the full scope of responsibilities outlined in this job description.

The assigned level reflects the scale and complexity of the store environment and aligns with established pay bands within the HRIS system. It does not represent differences in core job duties or decision-making authority.

Key Responsibilities

The following duties are representative of the essential functions of this position. Additional duties may be assigned as operational needs require.

Store Operations & Merchandising

• Maintains adequate volume of merchandise on the sales floor; ensures production and rotation volume is sufficient to meet or exceed revenue goals.

• Manages workflow and facility layout to ensure appropriate stock levels and efficient operations.
• Maintains store presentation standards including organization, merchandising, cleanliness, stock rotations, proper inventory levels, and signage.
• Operates the facility within budgeted expense levels; monitors and controls expenses relative to revenue.
• Safeguards company equipment and property, including donated goods. Reports any incident of damage, misuse, theft, fraud, waste, or unauthorized possession of company property.

Team Leadership & Workforce Management

• Partners with the Store Manager to maintain staffing at correct and budgeted levels; schedules appropriately to meet business needs and maximize operational efficiency.
• Supports the Store Manager in recruiting, hiring, onboarding, and training employees.
• Consistently evaluates employee performance and promptly addresses performance issues; provides feedback to support performance review processes.
• Ensures the highest level of professionalism in the leadership of store personnel, modeling HOT Goodwill's values in all interactions.
• Works various shifts, including weekends, as assigned.

Customer & Donor Experience

• Ensures excellent customer service is provided to all shoppers and donors, consistent with HOT Goodwill's mission and values.
• Effectively presents information and responds to questions from employees, program participants, customers, and the public using tact, courtesy, and cooperativeness.
• Communicates effectively and appropriately with all levels of store leadership.

Compliance & Reporting

• Maintains proper cash controls in accordance with company policies and procedures.
• Oversees and maintains neat, accurate, and timely completion of all assigned reports and records.
• Performs other duties as assigned consistent with the needs of the store and HOT Goodwill's organizational goals.

Supervisory Duties

The Assistant Store Manager directly supervises store staff in partnership with the Store Manager and assumes full supervisory authority for all store operations in the Store Manager's absence.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• A criminal background check is required; consideration will be given to applicants with criminal histories in accordance with applicable law.
• Must be willing to accept instructions and carry them out with minimal supervision.
• Must be able to work cooperatively with others.
• Must be able to identify potential problem areas and implement procedures to reduce their impact on store operations and HOT Goodwill.

Education and/or Experience

Minimum Requirements

• High school diploma or equivalent required.
• Experience in retail, including supervisory or team lead responsibilities.
• Experience working with people of diverse backgrounds and experiences.
• Demonstrated ability to assist in managing daily store operations, including inventory, merchandising, and staffing.
• Experience coaching and supporting team members to achieve performance goals.
• Familiarity with loss prevention, safety procedures, and adherence to company policies.
• Strong problem-solving and customer service skills, including the ability to handle escalated customer or operational issues.
• Ability to support administrative tasks, scheduling, and achievement of store performance objectives.

Knowledge, Skills, and Abilities

• Ability to follow written and verbal instructions.
• Basic math skills including addition, subtraction, percentages, discounts, taxes, and commissions.
• Ability to work both independently and collaboratively.
• Strong customer service and communication skills; able to work effectively with a variety of individuals.
• Ability to complete assignments accurately and on time.
• Ability to read and interpret safety rules, operating instructions, procedural manuals, and reports.
• Ability to write routine reports and correspondence; able to speak effectively before groups of employees or customers.
• Ability to accurately count money and handle financial transactions.

Core Competencies

• Retail Sales & Store Operations
• Team Leadership & Coaching
• Customer Service Excellence
• Professionalism & Integrity
• Communication & Interpersonal Skills

• Inventory & Merchandising Management
• Cash Handling & Loss Prevention
• Problem-Solving & Critical Thinking
• Accountability & Stewardship
• Time Management & Prioritization

Physical Demands

The physical demands described below are representative of those that may be encountered by the employee while performing the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is typically required to:

• Stand and walk for extended periods, with frequent bending, twisting, reaching, and use of hands and arms throughout the shift.
• Regularly lift and carry up to 30 pounds; occasionally lift and carry up to 50 pounds.

Work Environment

The work environment characteristics described below are representative of those an employee typically encounters while performing the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The employee regularly works in a retail store environment and is exposed to airborne particles (including dust and lint from donated goods). The noise level ranges from quiet to very noisy depending on customer volume and operational activity. The employee may work varied shifts, including evenings and weekends.

Discrimination Reports


It is the policy of Heart of Texas Goodwill to ensure equal employment opportunity in accordance with all state and federal regulations and guidelines. Employment discrimination against employees and applicants due to race, color, religion, sex (including sexual harassment and pregnancy), national origin, disability, age (40 years old or more), genetic information, military status, or veteran status is illegal. Any employee who believes they have been discriminated against may file a complaint with the Compliance Officer.


Point of Contact: Compliance Officer 1700 S New Road, Waco TX 76711 View phone number on click.appcast.io View email address on click.appcast.io