Head of Amazon Ad Strategy

Job Description

Do you want to set the advertising direction for an entire portfolio of brands, not just the accounts you can personally touch?

Do you care whether the brands you grow are making things better for people and the planet?

TripleLine profitably grows better-for-you and purpose-driven CPG brands on Amazon. We work as a dedicated extension of each client's team, with real-time communication and full visibility into results.

Our team was built by people who have worked inside Amazon.

The Head of Amazon Ad Strategy owns advertising strategy across TripleLine client accounts. You will define how we advertise, decide what each brand's plan should be, and make sure that plan is carried out well.

You will not run campaigns day to day. A team of Amazon PPC Specialists owns tactical execution: bids, keyword harvesting, campaign builds, and routine reporting. Your job is to give them clear direction, review whether their work supports the strategy, and help them grow into stronger practitioners.

You will work closely with the senior leadership team, influencing overall brand strategy and internal priorities. When business goals are unclear or in conflict, you will lay out the options, recommend a direction, and help the Brand Manager and client decide. You will also be the senior voice on advertising in annual and quarterly client business reviews.

This role is for an advertising leader who builds systems rather than relying on individual effort. Success here means great advertising outcomes that are repeatable across brands in our portfolio.

Portfolio advertising strategy

• Build and maintain an advertising plan for each brand, tied to its sales, TACoS, profitability, organic rank, launch, and inventory goals.
• Set strategic priorities for targeting, campaign structure, budget allocation, growth bets, efficiency work, and testing.
• Turn incomplete or conflicting goals into clear, measurable advertising targets and the tradeoffs that come with them.
• Diagnose performance changes alongside pricing, promotions, listings, inventory, organic ranking, and competitor activity.
• Spot material risks early and bring them forward with supporting analysis and a recommended course of action.

Team leadership and execution quality

• Lead and develop our team of Amazon PPC Specialists, giving them clear direction and priorities.
• Review whether execution follows the agreed strategy, and correct course when it doesn't.
• Own specialist performance evaluations, coaching, and career growth.
• Help hire and onboard new specialists as the team grows.

Playbooks, testing, and standards

• Own TripleLine's advertising playbook: best practices, decision frameworks, and the standards every account is held to.
• Design strategic tests with clear objectives and success criteria, evaluate the results, and roll out what works.
• Find systemic issues and bottlenecks in how we deliver advertising, and fix the process rather than the symptom.
• Evaluate new Amazon ad products, tools, automation, and AI workflows that make the team more effective.

Client and leadership partnership

• Join periodic client business reviews to present strategy, explain results, and talk through difficult performance decisions.
• Act as the escalation point for complex advertising problems across the portfolio.
• Partner with the CEO on advertising's role in new client pitches, pricing of advertising work, and TripleLine's growth.

In your first 90 days, every client account has a documented advertising plan that its Brand Manager and PPC Specialist understand and follow. You have reviewed each brand and know where the biggest risks and opportunities sit.

By the end of your first year, advertising results across the portfolio are more consistent, and fewer issues reach clients before we catch them. Our specialists make better decisions on their own, and the playbook you built is how new team members learn to advertise the TripleLine way.

• 6+ years of hands-on Amazon advertising experience, including 2+ years setting strategy across multiple brands at an agency or multi-brand company.
• Experience leading, coaching, or reviewing the work of other PPC practitioners.
• Deep knowledge of Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
• A track record of growing brands profitably through advertising, with results you can explain in numbers.
• A commercial mindset that connects ad decisions to contribution margin, organic rank, inventory, and the brand's broader goals. You think well beyond ACoS.
• Strong judgment when information is incomplete: you diagnose root causes, weigh tradeoffs, and commit to a recommendation.
• Confidence presenting strategy and difficult performance news to founders and senior leaders.
• Experience building processes, playbooks, or reporting frameworks that others use.
• Advanced Excel or Google Sheets skills, plus fluency with Amazon Ads console and analytics tools.
• Authorized to work in the United States without sponsorship, and located in the United States.

Nice to have

• Amazon DSP and Amazon Marketing Cloud (AMC) experience.
• Experience with better-for-you or purpose-driven CPG brands.
• Experience using automation or AI tools to scale advertising operations.

You'll lead strategy, not babysit campaigns. Many senior PPC roles still bury you in bid changes. Here, specialists own execution so you can focus on the decisions that move a brand's business.

You'll shape how a growing agency advertises. You'll report directly to our founder and help set the direction of the advertising practice, the team, and how we grow it. Your playbook becomes the TripleLine standard.

You'll work on brands worth growing. Our clients make better-for-you and purpose-driven products. The growth you drive supports companies trying to do good, and we give 1% of revenue to social causes.

You'll get real attention on every account. We keep portfolios small so strategy gets depth, not drive-by audits. You'll partner with Brand Managers who own the client relationship and want your expertise.

You'll learn from people who have been inside Amazon. Our leadership brings years of Amazon Seller and Retail experience, and we share what we know openly across the team.

• $100K to $120K base salary per year, based on experience
• Quarterly performance bonuses tied to client and company outcomes
• Full-time W2 employment
• 100% company-paid medical insurance
• Dental and vision insurance
• 401(k) plan
• Paid holidays and paid wellness days
• Fully remote work environment
• Flexible schedule within established collaboration hours