Product Marketing Manager (Exposure Management)

Requirements A strong technical understanding of cybersecurity trends and buyer requirements is essential Bachelor’s degree or equivalent work experience 5+ years of high-tech product marketing or similar experience Strong technical understanding of cybersecurity markets and technologies and innovations in these markets, with the ability to translate technical concepts into compelling marketing content Proven experience leading product launches and contributing to messaging strategies that drive measurable results Demonstrated experience driving adoption and demand for new or emerging capabilities Excellent communication skills, with the ability to craft messages for both technical and executive audiences Demonstrated ability to collaborate effectively with globally distributed teams A proactive mindset with excellent organizational skills and attention to detail Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high Your inherent drive and self-starter attitude motivate you to achieve dramatic success Ability to travel domestically up to 10% as required Able to work in a hybrid/on-site capacity at our headquarters in Columbia MD or Boston MA (Desirable) Experience supporting analyst relations and public relations programs What the job involves Tenable is seeking a Product Marketing Manager to help drive our exposure management capabilities, playing a pivotal role in advancing go‑to‑market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market This role blends strategic vision with hands‑on execution and requires deep collaboration across product, sales and marketing to translate innovation into measurable business impact In this role, you will develop a deep understanding of customer needs, buyer motivations, and real‑world use cases for exposure management in cybersecurity You will define and evolve clear positioning, messaging and value narratives that articulate how Tenable’s capabilities reduce risk, improve outcomes and deliver differentiated value for customers You will work closely with the product management team to influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high‑value use cases and drive adoption and growth You will help oversee the go‑to‑market lifecycle for exposure management capabilities, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution This role also involves engaging practitioner and enterprise communities to drive product adoption and advocating for customer needs to shape Tenable’s solutions Strategic Contribution: Serve as a technical expert leading thought leadership among partners, customers, events and in media engagements Lead new product and solution launches, ensuring successful positioning and go‑to‑market execution Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go‑to‑market strategies Content and Execution: Develop compelling outcome‑driven demo use cases and sales plays aligned to buyer needs Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth Community and Collaboration: Engage practitioner and enterprise communities through social channels, in‑product communications, and events to foster advocacy and adoption Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go‑to‑market alignment Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in exposure management Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success May perform other duties and responsibilities that management may deem necessary from time to time #J-18808-Ljbffr Tenable