Marketing and Communications Lead

Marketing and Communications Lead
Position Summary

The Events & Marketing Communications Lead is responsible for designing, executing, and optimizing Highridge Medical's global events strategy and integrated marketing communications. This role drives high-impact engagement with surgeons, distributors, and internal stakeholders-ensuring all events and communications reinforce Highridge's brand, support commercial objectives, and deliver measurable business outcomes.

This individual partners cross-functionally with Sales, Marketing, Medical Education, and Executive Leadership to elevate Highridge's presence across trade shows, surgeon education programs, and internal/external communications channels.

Key Responsibilities

Events Strategy & Execution

• Lead end-to-end planning and execution of global events, including trade shows, surgeon education programs, and internal leadership events

• Develop annual events roadmap aligned to commercial and marketing priorities

• Oversee logistics, vendor management, budgets, and on-site execution

• Ensure consistent, high-quality brand experience across all event touchpoints

• Analyze event performance and ROI, providing insights for continuous improvement

Marketing Communications

• Develop and execute integrated marketing communications plans to support product launches, campaigns, and corporate initiatives • Ensure alignment with brand standards and messaging frameworks from the Brand-Toolkit

• Manage content development across multiple channels (digital, print, email, and social)

• Partner with product marketing and MedEd teams to translate clinical and technical content into compelling messaging

Cross-Functional Collaboration

• Act as a key liaison between Marketing, Sales, HR (for internal comms/events), and Executive Leadership

• Support internal communications initiatives tied to organizational priorities, culture, and engagement

• Align event and communications strategy with broader commercial objectives

Brand & Experience Management

• Champion Highridge's brand identity across all communications and activations

• Ensure consistency in visual identity, tone, and messaging globally

• Elevate the customer and employee experience through thoughtful, high-impact storytelling

Performance & Budget Management

• Develop and manage event and communications budgets

• Track KPIs (engagement, lead generation, brand awareness, ROI)

• Optimize resource allocation based on data and insights

Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field

• 2-5 years of experience in events, marketing communications, or related roles

• Experience in healthcare, medical device, or regulated industries strongly preferred

Skills & Competencies

• Strong project management and organizational skills

• Proven ability to manage complex, cross-functional initiatives

• Exceptional written and verbal communication skills

• Experience managing agencies, vendors, and event partners

• Analytical mindset with ability to translate data into insights

• Ability to thrive in a fast-paced, growth-oriented environment

Leadership & Cultural Attributes

• Demonstrates Highridge values: courage, responsiveness, grit, and results orientation

• Collaborative, proactive, and adaptable

• Strong executive presence and stakeholder management capability

• Detail-oriented with a passion for delivering high-quality experiences

Working Conditions

• Travel required (estimated 20-40%) for events and meetings

• Flexibility to support global time zones when needed