Marketing Strategy & Project Manager

Marketing Strategy & Project Manager

The Marketing Strategy & Project Manager is responsible for developing, coordinating and executing Maine Trust for Local News internal and external marketing initiatives, with a particular focus on growing readership, reaching new audiences and strengthening engagement with our news brands.

This role combines strategic marketing thinking with strong project management and execution. Working across many departments, the Marketing Strategy & Project Manager will serve as a central point of coordination ensuring that campaigns have clear audiences, objectives, messaging, responsibilities, timelines and measures of success, and that the work moves from strategy through execution.

Key Responsibilities

Cross-Functional Marketing & Project Management

• Lead cross-functional marketing initiatives from initial concept and strategy through execution and completion.

• Identify the internal partners and resources needed for each initiative and establish clear roles, responsibilities and deliverables.

• Develop project plans, timelines and deadlines and ensure stakeholders understand their responsibilities.

• Bring together the expertise of newsroom audience teams, circulation marketing, Creative Services, Development/Fundraising and other departments to execute cohesive campaigns.

• Proactively follow up with stakeholders to keep projects moving and ensure content, creative, approvals and other deliverables are completed on schedule.

• Manage multiple concurrent projects and priorities while identifying potential delays, conflicts or resource needs.

• Maintain visibility into active and upcoming marketing initiatives and communicate status, deadlines and next steps.

Newsroom & Readership Marketing

• Partner with newsroom leaders and audience teams to develop promotional strategies for key journalism, special projects, products, newsletters, events and other initiatives.

• Collaborate with advertising sales and client success teams on business-driven audience engagement initiatives

• Work collaboratively with newsroom social media and newsletter teams, Product, web editors, the events team and more, to determine how those channels can support different initiatives.

• Partner with circulation marketing when applicable to support subscriber acquisition and retention, and promote subscription offers.

• Develop and manage campaigns encouraging readers and community members to donate in support of local journalism.

• Identify opportunities to introduce METLN journalism and products to audiences beyond our existing readership.

Creative Services Partnership

• Work closely with Creative Services Newsroom Liaison to translate campaign strategies and objectives into clear creative needs and deliverables

• Coordinate development of print, digital, email, social, event and other marketing assets.

• Manage review and approval processes and ensure final assets are delivered to the appropriate teams and channels on schedule.

• Work collaboratively with Creative Services to prioritize needs based on organizational priorities and campaign timelines.

Brand & External Marketing

• Help manage how METLN and its individual news brands are represented in the marketplace and community.

• Develop strategies for maximizing METLNs presence through community sponsorships, partnerships, events and other external opportunities.

• Coordinate with internal teams to ensure appropriate logos, messaging, signage, advertisements, promotional materials and other assets are developed and delivered.

• Help ensure consistent and effective representation of METLN and its news brands across external marketing efforts.

Marketing Operations & Measurement

• Develop and maintain systems for tracking marketing initiatives, projects, deadlines and deliverables.

• Create repeatable workflows that make it easier for departments to initiate and participate in cross-functional marketing efforts.

• Maintain an organization-wide view of major marketing initiatives and help coordinate competing priorities.

• Establish clear objectives and measures of success for marketing initiatives in partnership with relevant teams.

• Review results and audience insights to identify learnings and recommend adjustments for future campaigns.

Qualifications

Strong project management and organizational skills, with demonstrated ability to manage multiple projects and deadlines simultaneously.

Excellent communication and interpersonal skills, particularly when coordinating work across departments.

Experience working with creative teams, designers, agencies or marketing production workflows.

Comfortable following up, setting expectations and holding colleagues accountable for project deliverables.

Understanding of marketing channels including email, digital, social, print and events.

5+ years in marketing, campaign management or audience development; news or nonprofit experience preferred.

Strong writer of briefs and campaign copy.

Comfortable reading campaign results and working in digital marketing systems such as analytics (GA4), email platforms (ActiveCampaign), paid social, Google ads.

Ability to work collaboratively while independently driving projects forward.

Experience in media, publishing, nonprofit, community organizations or similarly deadline-driven environments is a plus.

Compensation details: 60000-80000

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