Manager, Marketing and Communications

Job Title: Manager, Marketing and Communications
Location: Remote

Description

Founded in 2004, BME Strategies is a Massachusetts-based consulting firm specializing in the design, implementation, and evaluation of public health programs for local, regional, and state government partners. Our work supports evidence-based, community-driven solutions that strengthen public health systems and advance equity across the communities we serve. At BME, our clients are on the front lines of Public Health. Priorities may shift but our commitment to supporting our partners does not. We take pride in having multi-year, multi-project engagements, often working closely as an extension of their staff. Our success comes from our shared values: a bias toward action; optimistically collaborative; willingness to navigate ambiguity; minimal ego - no job is too small or big; pursuing the equitable solution; always learning, and; committed to quality at every stage.

Position Overview

The Manager, Marketing and Communications shapes how BME shows up wherever clients and partners meet us: in proposals, at conferences, online, and in the materials we share. The role sits on the Business Development (BD) team while serving the whole firm, from branded materials and promotional items to LinkedIn, the newsletter, and marketing requests from every practice area. This role is ideal for a marketing and communications professional with hands-on design skills who enjoys mission-driven work. The role works closely with BD, practice area leads, subject-matter experts, and outside vendors.

Requirements

Key Responsibilities

BME Org-Wide Responsibilities for Managers:

• Executes Core Business Operations Team (CBOT) workstreams with independence
• Applies sound judgment on day-to-day decisions and escalates matters requiring policy direction or senior input
• May oversee the work of Assistants and Coordinators on defined tasks
• Accountable for own deliverables and associated timelines with minimal direction
• May manage Assistants/Coordinators
• Firm Development & Operational Contributions: leads implementation of process improvements within CBOT; supports cross-practice projects and firm initiatives; contributes to operational efficiency and consistency
• Internal Stakeholder & Cross-Functional Collaboration: manages cross-practice relationships relevant to CBOT workstreams; communicates proactively with internal stakeholders to ensure alignment; represents the CBOT on assigned firm-wide initiatives

Role-Specific Responsibilities:

Brand and Creative

• Maintain and evolve BME's brand identity, voice, and messaging guidelines, and ensure they are applied consistently.
• Design high-quality materials for digital and print, including one-pagers, capability statements, reports, social graphics, email templates, and presentations.
• Create and maintain accessible, branded templates that staff across the firm can use with confidence.
• Review materials for brand alignment and set a clear review and approval process.
• Manage photography, headshots, and other visual assets, and keep shared marketing files organized.

Business Development and Pursuit Support

• Translate BD priorities into campaigns and strategies that demonstrate BME’s expertise and value proposition.
• Develop collateral that supports BD priorities, such as practice area overviews, project profiles, and partner-facing materials.
• Help turn project work into case studies and client stories, working with project teams on approvals.

Conferences and Events

• Own conference marketing from early planning through post-event wrap-up for every conference BME attends.
• Maintain a calendar of upcoming conferences and their needs, working with BD and practice leads to plan ahead.
• Design and produce booth displays, banners, signage, handouts, and presentation materials, and make sure everything is on-brand and on time.
• Order branded promotional items and manage print and promotional vendors, shipping, and inventory.
• Support BD with event follow-up so contacts and leads are captured.
• Manage the conference budget, tracking spending on registrations, materials, promotional items, and shipping against the annual allocation.

Channels, Content, and Measurement

• Produce and distribute content across BME's website, newsletter, and LinkedIn, in line with an editorial calendar set with BD and practice leads.
• Publish website updates, including team bios, project pages, and landing pages, and coordinate with web vendors as needed.
• Help subject-matter experts and staff share BME content on LinkedIn with ready-to-use posts and graphics.
• Manage the overall marketing budget and vendors, tracking spending across channels and events.
• Manage incoming marketing requests from across the firm and keep workload visible.
• Track marketing performance across the website, email, social, and events, and share regular updates with BD leadership to guide priorities.
• Help set and follow guidelines for the ethical use of AI in BME’s marketing, including accuracy, client confidentiality, transparency, and respect for creators’ rights.

Other duties may be assigned to support client work when surge capacity is needed.

Experience, Qualification, & Skills

• Minimum 6 years of relevant professional experience required
• 2+ years in a consulting firm environment
• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field required.
• Ability to work independently and as part of a team in a fast-paced consulting environment.
• And an alignment with BME’s shared values. 
• Experience leveraging AI tools and workflows for marketing and design, and sound judgment about using them ethically and responsibly.
• Additional Required Experience, Qualifications, & Skills:
• Proven experience managing multi-channel marketing campaigns and leading creative teams.
• Proficiency in design tools such as Figma, Canva, or equivalent.
• Strong portfolio showcasing creative and marketing work (both digital and print).
• Knowledge of marketing automation tools, content management systems (CMS), and analytics platforms.
• Solid project management skills with the ability to prioritize and meet deadlines.
• Experience managing vendor relationships and coordinating conference or event marketing, including ordering promotional materials and swag. 
• Exceptional communication and interpersonal skills, with the ability to work cross-functionally and lead teams.
• Analytical mindset with the ability to interpret data and optimize campaigns for maximum impact.
• A passion for creativity and staying ahead of industry trends.
• Preferred Experience, Qualifications, & Skills:
• 2–3+ years in a leadership or managerial role
• Master’s degree in Marketing, Graphic Design, Communications, or a related field.
• Exposure to and/or experience with the public health field.

Work Environment 

• This is a full-time position based in a home office environment within the U.S.
• BME Strategies is a remote-first organization. This role may require occasional travel to client sites, conferences, or meetings as required.

Benefits

Compensation & Benefits

• BME Strategies offers a competitive compensation package that includes:
• 11 paid floating holidays each year, plus 4 weeks of additional PTO, giving employees flexibility to take time off when it matters most.
• Health, dental, and vision insurance, with 80% employer-paid coverage for the employee & 70% employer-paid coverage for dependents; 
• Health FSA and dependent care FSA;
• 401(k) with employer match;
• Employer-paid short-term and long-term disability insurance;
• One-time technology stipend 
• And opportunities for professional development and career growth.

• The salary range for this position is $87,360 - $120,640 per year.

Please note: New employees are typically brought into the organization at a salary between the range minimum and the salary range midpoint, dependent upon internal equity and the budgeted amount for the position.   

How to Apply

• To apply for this position, please complete and submit all information in the application link.
• We expect a large volume of applicants for this position and only those candidates invited to move forward in the interview process will be contacted. 
• AI Use: At BME Strategies, we value authenticity and want to hear directly from you about your experiences, skills, and perspective. Please ensure that your resume, application responses, and cover letters accurately reflect your own knowledge, experience, and thinking. While AI tools can be used for limited support, including proofreading, formatting, or improving clarity, AI should not be used to generate responses. We encourage you to respond in your own words and draw from your actual experiences.
• Important Notice on Recruitment Fraud: BME Strategies communicates with applicants only through email addresses ending @bmestrategies.com. We do not use third-party domains for recruitment outreach. If you receive communication from a different email address, please do not respond and report it to us at View email address on aiapply.co
• Please note that BME Strategies is unable to sponsor work-related visas.
• BME Strategies is made up of individuals with different strengths, experiences, and backgrounds. Diversity not only includes race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. These varied points of view are key to our success, and inclusion is everyone's responsibility. BME Strategies is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, or current employment status.