Brand Manager, HCP Web

Job ID: 31157370Company: Abbott LaboratoriesLocation: United States - California - AlamedaJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-09-29Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contributionTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The Opportunity Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decision. This is an onsite opportunity based out of Alameda, CA.What You’ll Work OnCollaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions. Align website support for integrated omnichannel campaigns.Help identify and address healthcare professional information needs through relevant website content and experiences.In partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio. Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness. Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.Build strong working relationships across teams to ensure seamless execution of business priorities.Required QualificationsBachelor's degree in Marketing, Communications, Business, Digital Media, or related field.2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.Strong interest in digital customer experiences and healthcare professional marketing.Experience coordinating projects across multiple stakeholders and timelines.Strong organizational skills with the ability to manage multiple priorities simultaneously.Excellent written and verbal communication skills.Familiarity with web content management systems (CMS) and basic website analytics.Preferred QualificationsExperience working with websites, digital campaigns, or content marketing programs.Exposure to healthcare, medical device, pharmaceutical, or regulated industries.The base pay for this position is $114,000.00 – $228,000.00. In specific locations, the pay range may vary from the range posted.Skillsdigital marketingwebsite managementcontent marketingweb analyticscmsproject coordinationstakeholder managementomnichannel marketinghealthcare marketingwebsite content developmentbrand managementcustomer experience designwebsite performance monitoringhealthcare professional marketingregulatory compliancecollaborationwebsite launch managementwebsite content reviewwebsite analyticswebsite content managementwebsite content optimizationwebsite content strategywebsite content compliancewebsite content alignment