Senior Paid Search Strategist

Job Description

Job Description

Description:

AMBA was recognized by U.S. News & World Report as one of its 2026–2027 Best Companies to Work For.

AMBA is seeking a detail-oriented Senior Paid Search Strategist to join our growing Marketing Team! We’re looking for a strategic, effective marketer with hands-on experience with Google Ads, who thrives in a team environment.

About AMBA

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
• Annual Bonus Program.
• Corporate 401 (k) matching.
• Generous time off, 10 paid company holidays, sick time off, and paid parental leave.
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code.
• Hybrid work arrangement, working in the office Monday-Thursday and remotely on Fridays.

About the Role

The Senior Paid Search Strategist oversees the performance, strategy, and fulfillment of AMBA's paid search (PPC) program across platforms such as Google Ads and Microsoft Advertising, ensuring alignment with the company's overall marketing objectives. This role involves managing campaigns, analyzing data, and fostering partnerships to maximize paid search effectiveness, as well as mentoring peers, collaborating, and working to uplift the team. 

 

Duties and Responsibilities: 

Strategy Development : Design and implement comprehensive paid search strategies across platforms such as Google Ads and Microsoft Advertising (Bing), including campaign structure, keyword strategy, and bid management.

Performance Management: Monitor and analyze key paid search performance indicators (e.g., CTR, CPC, CPA, ROAS, Quality Score) to assess the effectiveness of campaign strategies and implement improvements to optimize ROI. 

Content Collaboration: Partner with creative teams, designers, and external vendors to produce engaging ad copy, extensions, and landing page assets that resonate with target audiences and improve Quality Score. Working and mentoring with peers to achieve high levels of success. 

Budget Oversight: Manage paid search budgets and bid strategies, ensuring efficient allocation of spend and cost-effectiveness of campaigns. 

Campaign Fulfillment: Manage the fulfillment of paid search campaigns, including keyword research, negative keyword management, ad copy testing, and landing page alignment, ensuring compliant, timely and effective execution. 

Cross-Functional Collaboration: Work closely with sales, product, and analytics teams to ensure alignment of messaging, goals, and initiatives across all touchpoints. 

Market Research: Stay informed about paid search industry trends, competitor activities, and emerging PPC technologies (e.g., automated and AI-driven bidding) to identify opportunities for innovation and growth. 

Reporting and Insight: R Prepare regular paid search performance reports, offering actionable insights and recommendations to optimize results. 

Other duties as assigned. 

Requirements:

• Bachelor’s degree in marketing, business administration, or a related field. 
• 5+ years of experience in digital marketing, with a focus on paid search/PPC management. 
• Proficiency in paid search platforms and analytics tools (e.g., Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager). 
• Strong understanding of paid search fundamentals, including keyword match types, bidding strategies, Quality Score/Ad Rank, and how SEM relates to SEO and other marketing channels. 
• Exceptional communication and project management skills. 
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. 
• A data-driven mindset with a knack for interpreting analytics to improve results.
• Familiarity with A/B testing and conversion rate optimization techniques. 
• Google Ads certification required; Microsoft Advertising certification preferred. 

Physical Requirements : 

• Prolonged periods of sitting at a desk and working on a computer 
• Continually required to utilize hand and finger dexterity 
• Continually utilize visual acuity to operate equipment, read
  technical information, and/or use a keyboard 

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.