Email Marketing Manager

Description The Cato Institute is seeking a skilled and dynamic Email Marketing Manager to join our Marketing team. This individual will play a critical role in shaping our email marketing strategy, ensuring seamless communication with our audience, and enhancing engagement through thoughtful, data‑driven campaigns. Reporting to the Associate Marketing Director, the ideal candidate will bring creativity, attention to detail, and expertise in Salesforce Marketing Cloud (Pardot) to manage multi‑faceted campaigns aligned with the Institute's mission and objectives. This position is a hybrid role located in Washington, DC, with up to 3 days in the office based on the department’s needs. The projected salary range for this role is $75,000 – $85,000 per year. Compensation is based on the successful candidate's educational background, experience, and skills. TO BE CONSIDERED FOR THIS POSITION, YOU MUST SUBMIT THE TALENT MARKET APPLICATION. Cato Institute is an Equal Opportunity Employer. Responsibilities Develop, execute, and manage newsletters, drip campaigns, and complex multi‑stage email campaigns to engage diverse audiences. Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback. Work with website and creative teams to create campaign‑specific landing pages, ensuring alignment with overall marketing goals. Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance. Partner with marketing and communications team members to support broader campaigns and programs. Manage intake of email and CRM‑related requests from departments outside marketing, ensuring proper quality control and alignment with objectives. Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact. Stay up‑to‑date on industry best practices in email marketing, thought leadership, and demand generation strategies. Handle multiple projects simultaneously while meeting deadlines and maintaining high‑quality standards. Requirements Education and Experience Minimum of 3 years of experience in email marketing and CRM management. A bachelor's degree in a related field. Proficiency in Salesforce Marketing Cloud (Pardot) is required. Proven experience building newsletters, drip campaigns, and multi‑stage email strategies. Strong understanding of creative briefs, with the ability to ask clarifying questions and provide actionable feedback. Experience collaborating with web teams to create landing pages that align with marketing campaigns. Demonstrated success in developing and executing testing plans for emails and landing pages. Strong familiarity with libertarian or classical liberal ideas and public policy perspectives. Skills Excellent project management skills with the ability to balance multiple initiatives and deadlines. Strong interpersonal skills for cross‑departmental collaboration, including intake of requests and gathering project assets. Deep knowledge of audience segmentation and incorporation of persona insights into email strategies. Expertise in thought leadership and demand generation best practices for email marketing. Benefits Medical, dental, and vision insurance Employer contribution to a Health Savings Account (HSA) Generous vacation and sick days Paid parental leaveEmployer‑provided life and disability insurance 401(k) employer match Transit/ parking benefits Pet discount plan Applicants must be currently authorized to work in the United States on a full‑time basis. This position does not offer visa sponsorship. #J-18808-Ljbffr