VP Marketing

Vice President of MarketingCentury City, Los Angeles — On-SiteWe are a fast-growing, plaintiff-side personal injury and mass tort firm based in Century City, with 150+ staff firmwide. Our practice spans traditional personal injury as well as a significant and growing mass tort docket, including a large-scale wildfire litigation presence. Our marketing department is the engine behind this growth, and we are building out senior leadership to match our trajectory — both in case volume and in the scale of the firm itself.Position SummaryWe are seeking a Senior Director of Marketing to lead our in-house marketing department, with a primary focus on performance marketing, lead generation, and scaling case volume across both our personal injury and mass tort practices. This role sits at the top of the marketing department, bringing unified strategic direction to a team of specialized directors and sitting at the same table as the firm's Managing Partner on marketing strategy and spend.This is fundamentally a growth mandate. The firm is scaling aggressively — both organically and through an expanding mass tort docket, most notably wildfire litigation — and this role exists to build the marketing and lead generation infrastructure that can keep pace. This person will own the department's day-to-day leadership and be the single point of accountability for lead generation performance and case volume growth, while the firm's leadership continues to approve final budget and major spend decisions.The ideal candidate is a performance-marketing-first operator: someone who lives in the numbers, is hands-on in paid channels, and can scale lead volume and lead quality predictably and profitably. This person should also be comfortable operating at mass tort scale — where case volume can surge rapidly around a single event or filing window — and be ready to stand up or ramp campaigns quickly in response. Traditional media (TV, radio, out-of-home) may be tested opportunistically where it clearly supports growth, but digital performance marketing is the core of this role.Reporting StructureReports directly to the Managing PartnerDirectly manages: Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and 3 Marketing SpecialistsPartners closely with firm leadership and case-intake leadership on mass tort and wildfire litigation surges, ensuring marketing capacity scales with filing deadlines and case volumeKey ResponsibilitiesPerformance Marketing & Lead GenerationOwn and scale performance marketing as the department's top priority — paid search, paid social, LSA, and other direct-response lead gen channels — in close partnership with the Head of Performance MarketingSet and drive the department's overall lead generation strategy, with performance/digital channels as the primary focus and engine of growthBuild and scale campaign infrastructure that can flex quickly for mass tort and wildfire litigation surges, where lead volume needs can spike sharply around filing deadlinesEstablish reporting and attribution standards that tie marketing spend directly to lead quality, case value, and cost-per-case across both PI and mass tort verticalsContinuously test, optimize, and scale winning channels while cutting underperforming spend — with a bias toward aggressive, data-backed growthCase Sourcing & Affiliate DevelopmentSource, vet, and onboard new affiliates and referral partners to diversify and grow the firm's case pipelineOwn and grow relationships with existing affiliate and lead-source partners, negotiating terms and monitoring lead quality and ROIIdentify new channels and partnerships for both personal injury and mass tort case acquisition, including co-counsel and referral-network relationships where relevantTeam & Department LeadershipDirectly manage and develop the Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and Marketing SpecialistsFull authority over hiring, firing, and performance management within the marketing department, optimizing the team's structure and talent to match growth goalsSet department and individual OKRs, tracking progress rigorously and holding the team accountable to measurable, data-driven resultsBuild and present budget recommendations and performance forecasts to firm leadership for approvalBring structure, accountability, and a consistent cadence of reporting to a department that has been without a single functional leaderScale the department's structure and headcount as case volume and channel complexity grow, recommending new roles or hires to firm leadership as neededExplore and pilot traditional media (TV, radio, out-of-home) opportunistically where it demonstrably supports growthQualifications10–15 years of marketing experience, including significant experience at the director level or above, with a core background in performance marketing / paid digital lead generationPrior experience in legal marketing strongly preferred — ideally spanning both personal injury and mass tort case acquisitionExperience marketing for mass tort litigation is a strong plus, particularly around high-volume, time-sensitive filing windows (e.g., wildfire, environmental, or product liability litigation)Deep, hands-on mastery of digital lead generation channels (paid search, paid social, LSA)Demonstrated experience sourcing, negotiating with, and managing affiliate or third-party lead-source partnershipsProven track record managing and developing a multi-disciplinary marketing team (performance, creative, social, CRM, analytics)Highly technically proficient and data-driven — comfortable working directly in ad platforms and reporting tools, not just reviewing dashboards secondhandStrong track record of translating campaign data into budget and strategy decisionsExperienced operating with OKRs or similar goal-setting frameworks, with a track record of hitting aggressive, measurable targetsA demonstrated bias toward scale — experience growing a marketing function, a case pipeline, or a lead-gen program meaningfully during a period of company or firm growthPrior experience in a full-funnel growth role (e.g., Growth Officer/Head of Growth) spanning marketing and case acquisition is a strong plusTechnical ProficiencyCandidates should have working proficiency with:Google AdsMeta Ads ManagerSalesforceZapierGoogle Local Services Ads (LSA)Google Business Profile (GMB)Affiliate marketing platforms/programsGoogle AnalyticsTableauSEO / website performance toolsCallRailWhat Success Looks LikePerformance marketing channels scale efficiently — lead volume and lead quality grow with clear, defensible attribution tying spend to resultsNew affiliate and case-sourcing relationships are generating meaningful, high-quality case volume within the first 6–12 monthsThe marketing engine can flex up quickly to support mass tort and wildfire litigation surges without losing lead quality or cost efficiencyThe marketing department operates with a clear, consistent strategy and single point of leadershipFirm leadership has confidence in budget recommendations backed by solid dataThe team's directors and specialists are aligned, developing, and operating as one department rather than separate silosCompensation$200,000+ base (commensurate with experience, no ceiling implied), plus performance bonus.