Studio Manager

Job Description

Job Description

Job Title: Studio Manager

Position Type: Full-Time, Salaried

Reports To: Franchise Owner

Position Overview: The Studio Manager is a revenue-focused leader responsible for driving sales growth, lead generation, and brand visibility for the studio. This role owns the execution of sales strategy and marketing initiatives while ensuring the studio is fully optimized to convert prospects into long-term members. While operational oversight and team leadership are key parts of the role, sales performance, marketing execution, and revenue accountability are the top priorities.

Core Responsibilities:

• Sales Leadership: Own and consistently achieve studio sales targets across all revenue streams: memberships, packages, and retail. Build, manage, and optimize the full sales funnel: lead capture, follow-up, conversion, and retention.

• Team Management: Recruit, hire, onboard, train, supervise, coach, and mentor all studio staff. Establish clear performance expectations, specifically holding Wellness Sales Associates accountable to sales processes, scripts, KPIs, and individual commission structures.

• Lead Generation & Outreach: Responsible for lead generation via grassroots marketing initiatives, community outreach, in-person networking, local partnerships, and event planning and attendance. Build and maintain B2B relationships that generate consistent referral traffic.

• Communication: Execute and manage digital marketing efforts and inbound/outbound communication via phone call, SMS, email campaigns, text campaigns, and social media messaging.

• In-Studio Revenue: Personally generate sales through in-studio, phone, online, and event-based selling. Oversee in-studio revenue-driving activities, including first visit presentations, missed guest follow-ups, retail strategy, and corporate sales.

• Client Experience & Retention: Implement proven retention strategies that increase usage, satisfaction, and lifetime value through events, ongoing communication, and additional tactics. Ensure a high-quality client journey from first touchpoint through long-term membership.

• Facility & Financial Management: Manage studio budget, marketing spend, and performance reporting. Maintain studio readiness including cleanliness, inventory, and facility needs. Collaborate closely with the Studio Owner and Corporate Sales & Marketing teams.

Traits for Success:

• Highly motivated by goals and confident in closing sales personally while skilled at training teams to do the same.

• Fluent in current marketing tactics and data-driven improvement strategies.

• Professional, punctual, reliable, and trustworthy with a team-oriented mindset.

• Ability to assess KPIs, identify gaps, and take decisive action.

Physical Requirements:

• Must be able to handle high temperatures above 135 degrees for short periods of time.

• Must be able to stand for an extended period of time.

• Must be able to lift up to 25 pounds.

• Must be able to maintain clean saunas for members, which involves getting in and out of the sauna and reaching overhead to adjust settings.

• Must be able to bend, kneel, and squat to access and adjust the saunas as needed.

Compensation & Benefits:

• Competitive base salary based on experience and performance.

• Lucrative bonus structure tied directly to consistent month-over-month studio revenue growth and achieving total studio membership qualifiers. Revenue targets feature a capped baseline increase to continuously reward outstanding performance.

• Note: Full compensation and bonus details are outlined in your official offer letter and are subject to a 30-day probationary tracking period upon any structure changes.

Beem is proud to be an equal employment opportunity employer. We believe that a diverse and inclusive workplace is what makes our work—and our team—better. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status, and we are dedicated to providing an environment of mutual respect where everyone can thrive.