Marketing Principal, Strategy & Executive Engagement (Healthcare Growth)

Marketing Principal, C-Suite Strategy & Executive Engagement (Healthcare Growth)

This Marketing Principal role owns the strategy and partners on the execution of how we earn credibility and access with senior executive buyers in the healthcare employer market and translate that executive engagement into measurable growth. This role sits at the intersection of brand, demand, and relationship-building, creating high-value, insight-led experiences that position our organization as a trusted partner to executive buyers. This role will shape how we show up in key "C-suite arenas," elevate our thought leadership, and drive measurable impact on pipeline, retention, and share of wallet.

You will define the executive audience strategy (personas, profiles, what we lead with, and where we show up), build high-impact programs that build trust, open doors and move deals, and partner tightly with Sales and Account teams to accelerate pipeline, retention, and expansion.

This is not a generalist marketing role. It is a growth role designed for a senior marketer who can operate with executive presence, shape enterprise narratives, and build account-level plays that produce outcomes in complex, high-consideration buying environments.

Key Responsibilities

Executive Buyer Strategy and Market POV

• Set the executive buyer strategy across priority segments (large national key accounts, mid and small organization) and accounts (e.g., CHRO, CFO, CEO, benefits leaders): targeting, messaging hierarchy, and engagement approach by stage of the buying cycle
• Convert business priorities (growth, retention, cross-sell) into executive-relevant points of view, narratives, and "why now" storylines
• Build and maintain an outside-in understanding of executive priorities, triggers, and objections (market shifts, workforce strategy, affordability, risk, performance)

C-Suite Engagement Programs that Drive Growth

• Design and run high-value executive engagement programs that create access and progression in priority accounts, including executive roundtables, curated forums, and bespoke experiences
• Partner with Sales/Account teams to turn engagement into account plans, meeting pathways, and deal progression (pre-briefs, follow-ups, conversion plays)
• Identify and activate the right external venues and partnerships where executive buyers convene (industry councils, peer networks, associations) with a clear rationale and ROI model

Thought Leadership and Executive Content

• Lead development of insight-led thought leadership agenda that earns executive attention and supports seller conversations (not marketing fluff)
• Partner with internal SMEs to distill complex topics into crisp executive-ready assets: POVs, briefing docs, talk tracks, executive presentations, and account-specific narratives
• Ensure messaging is anchored in proof (outcomes, evidence, client realities) and clearly differentiated in the competitive landscape

Operating Model, Measurement, and Optimization

• Define success metrics tied to growth outcomes: executive meetings created, conversion to next steps, influenced pipeline, deal acceleration, expansion penetration, and retention impact
• Build a measurement and reporting cadence that's credible to Sales and senior leaders; use insights to continuously improve targeting, content, and program design
• Drive cross-functional alignment across marketing, communications, product, analytics, and sales to remove friction and increase speed to impact

Ideal Candidates Will Offer

• 10+ years of experience in B2B / complex services marketing, with clear evidence of influencing senior executive audiences
• Track record in executive engagement, strategic account marketing/ABM, field marketing, or growth marketing roles where work directly supported revenue outcomes
• Healthcare, benefits, or other highly regulated/complex industries strongly preferred
• Ability to work from a Cigna Group office 3 days a week, if applicable in your area. Preferred locations would include Sunrise (FL), Bloomfield (CT), Franklin Lakes (NJ) and NYC (Midtown).

Capabilities (Principal-level expectations)

• Executive presence: can write and speak in a way that resonates with senior buyers and internal leaders
• Strategic depth and precision: can define the "so what," make choices, and create a coherent approach rather than a list of activities
• Commercial orientation: understands sales motions and can connect marketing programs to progression, conversion, and growth outcomes
• High influence without authority: proven ability to align senior stakeholders and lead through ambiguity
• Strong analytical judgment: can define and defend success metrics, and adjust based on what's working

Success Metrics

• Clear executive engagement strategy launched for priority segments/accounts, with alignment across Marketing and Sales
• Increased volume and quality of executive meetings and next-step conversions in priority accounts
• Demonstrable influence on pipeline creation and late-stage acceleration tied to engagement programs
• Increased penetration of executive relationships within key accounts (multi-threading across the buying group)
• A repeatable playbook for executive engagement that scales across segments and field teams

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. For this position, we anticipate offering an annual salary of 130,400 - 217,300 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.