Product Manager, Activation & Growth

Character.AI is a consumer AI product building the next generation of entertainment platforms. Millions of users interact with AI characters, compose stories, and explore new creative possibilities. Product Overview AI Characters & Conversations: Deep, open‑ended conversational experiences designed for long‑form engagement. Creative Tools: User‑generated characters and worlds that encourage creation, remixing, and sharing. Entertainment‑Led UX: Focus on delight, emotional resonance, and repeat engagement rather than task completion. Role Overview: Product Manager, Activation & Growth This role owns the critical transition from first interaction to long‑term engaged user. It sits at the center of product, data, engineering, and design, with direct ownership over the metrics that define character growth engine. The PM will be responsible for building systems—not just features—that improve acquisition efficiency, accelerate time‑to‑value, and compound retention and monetization. Key Focus Areas Activation & Onboarding: Optimize first‑time user experience and reduce time‑to‑“aha”. Experimentation at Scale: Run rigorous A/B tests across onboarding, engagement loops, and monetization flows. Retention & Habit Formation: Improve D1/D7/D30 retention through product‑led re‑engagement. Growth Loops: Design viral and compounding mechanics that turn users into advocates. Monetization: Optimize free‑to‑play journeys while preserving product magic. Key Responsibilities Own activation funnels, onboarding flows, and new‑user experience optimization. Design and execute A/B experiments across activation, retention, and monetization. Build and iterate on growth loops and viral mechanics. Partner with data science on cohort analysis, funnel metrics, and experimentation rigor. Collaborate with core product to ensure new features are instrumented for growth impact. Partner with monetization on driving subscription conversion and optimizing the freemium model. Identify friction points across the user lifecycle using quantitative and qualitative insights. Define, track, and report on key growth metrics (activation rate, D1/D7/D30 retention, LTV). Key Requirements 5+ years of consumer product management experience. Proven ownership of growth, activation, retention, and/or monetization metrics. Track record of measurable impact on acquisition, activation, or retention at scale. Strong analytical skills (cohort analysis, funnels, experimentation frameworks). Experience designing, running, and interpreting A/B tests. Ability to move fast, prioritize ruthlessly, and operate in ambiguity. Strong design sensibility and UX intuition. Ideal Candidate Profile Growth engineer PM: data‑informed but not data‑blind. Intuition for consumer behavior, psychology, and entertainment‑driven products. High taste level with respect for creative product DNA. Background in social, gaming, entertainment, or subscription consumer products. Comfortable with scrappy experimentation and rapid iteration. Able to balance monetization goals with long‑term user trust and delight. At Character, we value diversity and welcome applicants from all backgrounds. As an equal opportunity employer, we firmly uphold a non‑discrimination policy based on race, religion, national origin, gender, sexual orientation, age, veteran status, or disability. Your unique perspectives are vital to our success. #J-18808-Ljbffr Character.AI