Media Director

Our client is an independent full-service agency based in NYC. We're looking for a hands-on Media Director to lead integrated paid media campaigns (search + social) from strategy through execution. This role is ideal for someone who’s still close to the platforms, enjoys building, and brings both strategic thinking and client presence. This is a highly visible leadership role where you'll have a direct impact on team structure and agency growth. *Note: this is a hybrid role based out of their NYC office 3 days per week. What You'll Do Lead the planning, execution, optimization, and reporting of integrated paid media campaigns across digital channels. Manage campaign performance across Google Ads, Meta, LinkedIn, and other paid media platforms. Present campaign strategy, performance insights, and recommendations to client stakeholders and executives. Oversee multiple client accounts simultaneously while ensuring deadlines and performance goals are met. Mentor and manage junior team members while collaborating with executive leadership. Stay ahead of emerging digital marketing trends, platforms, and best practices. What We're Looking For 5+ years of hands-on experience managing and optimizing paid digital campaigns. Deep expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Experience with TikTok, Snapchat, and Reddit Ads is a plus. Strong proficiency in Google Analytics, Looker Studio (formerly Google Data Studio), and other reporting and visualization tools. Proven ability to manage multiple campaigns and clients in a fast-paced agency or client services environment. Strong analytical skills with the ability to translate campaign data into actionable insights and executive-level presentations. Excellent communication, presentation, and client management skills. Agency experience is highly preferred. Experience in Higher Education marketing or traditional media is a plus but not required. #J-18808-Ljbffr