Ad Sales Research Manager

Job Title: Ad Sales Research, Campaign Insights Location: New York, NY (Hybrid – 4 days onsite) Employment Type: Contract through October 30, potential to extend About The Role A leading media and entertainment organization is seeking a Manager, Campaign Insights to join its growing Insights & Measurement team. This role will focus on evaluating advertiser campaign performance across linear, digital, social, and streaming platforms while delivering strategic insights to clients, agencies, and internal stakeholders. The ideal candidate will have experience translating campaign and audience data into actionable recommendations that demonstrate marketing effectiveness across the purchase funnel. Key Responsibilities Analyze advertiser campaign performance across awareness, consideration, engagement, traffic, and sales-related KPIs Pull and interpret data from research vendors, dashboards, and internal reporting systems to uncover actionable insights Build polished client‑facing presentations that communicate results, learnings, and recommendations Manage measurement timelines, deliverables, and vendor coordination across multiple campaigns simultaneously Partner with internal Sales, Marketing, Research, and Strategy teams to support campaign effectiveness initiatives Help identify best practices and optimization opportunities for future advertiser campaigns Support high‑profile campaigns tied to tentpole programming, sports, and major media events Mentor junior analysts and contribute to broader team priorities as needed Qualifications 3+ years of experience in campaign insights, media research, audience analytics, marketing analytics, or measurement Background within a media company, streaming platform, advertising agency, research vendor, or analytics firm preferred Experience with measurement vendors such as Kantar, Dynata, Nielsen, Circana, EDO, iSpot, LiveRamp, or similar Strong understanding of campaign KPIs, brand lift, attribution, and performance measurement Advanced Excel skills including pivot tables, charts, formulas, and data manipulation Strong PowerPoint skills with ability to create executive‑ and client‑ready presentations Excellent communication and stakeholder management skills Ability to manage multiple fast‑paced projects and deadlines simultaneously Preferred Experience Exposure to linear TV, digital media, streaming, or social advertising measurement Experience with survey‑based research, custom studies, or audience segmentation Passion for media, entertainment, sports, or advertising industry trends #J-18808-Ljbffr ektello