Digital & Linear Media Specialist

This position is based in Boise Idaho and requires in office work Tuesday, Wednesday and Thursday. Drake Cooper is looking for a Digital & Linear Media Specialist to join our media team. This role is perfect for someone who gets excited about both the strategy behind great media campaigns and the thrill of optimizing them in real time. If you love digging into performance data, staying ahead of digital trends, and finding smarter ways to connect brands with audiences, you’ll fit right in. This position is approximately 70% focused on digital channels, including Social, Programmatic Display, Native, Streaming/CTV, and Display, and 30% focused on Out-of-Home media. You’ll help bring campaigns to life through smart buying, thoughtful optimizations, strong vendor relationships, and sharp strategic thinking. We’re looking for someone curious, analytical, proactive, and energized by balancing data, creativity, and fast-moving campaign execution in an agency environment where no two days look the same. What you will do: Execute and optimize media buys across Social, Programmatic Display, Native, Streaming/CTV, and Out-of-Home channels Partner with third-party Out-of-Home vendors on placements, avails, and recommendations Build and maintain relationships with key digital media vendors and streaming partners Oversee proposals, pacing, trafficking, reporting, and campaign performance across owned channels Collaborate with Media Planning teams on targeting strategy, placements, bidding, and campaign configuration Monitor day-to-day campaign pacing, optimizations, testing, and performance recommendations Provide reporting and analytics support, including coordinating standardized vendor reports Share campaign insights, platform updates, and optimization recommendations with internal teams Serve as an internal resource for CTV and Display creative best practices and evolving platform trends Partner with internal teams on tracking, conversions, audience targeting, and campaign measurement Conduct competitive research and stay informed on industry trends, emerging technologies, and platform updates Provide recommendations that strengthen broader digital and media strategies Mentor and help develop newer buyers across streaming, programmatic, and digital media platforms Participate in client meetings related to streaming, programmatic, annual planning, reporting, and media strategy What you will bring: 1–3 years of experience in digital media buying or related media roles Experience buying across social, programmatic, streaming, display, and digital media platforms Curiosity and comfort with emerging AI technologies, with the ability to thoughtfully incorporate AI into day-to-day workflows to increase efficiency and uncover insights. Working knowledge of Out-of-Home media fundamentals Familiarity with platforms such as The Trade Desk, DV360, and other premium media vendors is preferred Strong understanding of digital targeting, bidding, optimization, and media buying best practices Analytical mindset with experience in campaign reporting and performance analysis Strong communication, organization, and problem-solving skills Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously Benefits 100% Employee Owned Opportunity for Bonus Paid Parking at our office locations 401 (k) plan with a match Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance A generous time off program, including family leaves and volunteer work Great clients!! At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based on respect, diversity, and inclusion. #J-18808-Ljbffr Jobtailor