Head of Marketing

Job Description

Job Title: Head of Growth Marketing

Compensation : $150K-$180K (Total Comp)

Location: Remote (USA)

Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings — challenges, personal and leadership coaching, rewards & recognition, Next-Gen EAP and weight management. We integrate with Microsoft Teams, Slack and Zoom, and we're backed by Softbank NY, Zoom Ventures and Accomplice.

We're hiring our first growth marketing leader to scale demand from HR and benefits leaders. Referrals, LinkedIn and paid search are already producing pipeline — your job is to turn them into a repeatable engine and bring our lead generation fully in-house with AI-run campaigns. You'll report to the CEO, lead our marketing, website and events team, own HubSpot end to end, and support our partnerships and broker efforts.

• Impact: Build the growth engine for an AI-first wellness platform used by employers across the US.
• Growth: Shape the function from the ground up as the company scales.
• Autonomy: Own the plan, the budget and the results, with a direct line to the CEO.

• Scale HR-direct demand: Own LinkedIn ads, Google Ads and content that turn HR, benefits and total-rewards leaders into booked demos.
• Grow referrals: Build a structured referral program with customers and partners.
• Own lead generation: Take over our outsourced lead gen and run it in-house with AI-driven campaigns.
• Own HubSpot: Run segmentation, lifecycle stages, lead scoring, nurture and attribution so sales trusts the data.
• Lead the team: Manage our marketing, website and events team and set its priorities.
• Support partnerships: Deliver the marketing our partnerships and broker efforts need — events, webinars, co-marketing and broker materials.
• Report on results: Track pipeline and cost per qualified demo by channel; double down on what works, cut what doesn't.

• Experience: 7+ years in B2B SaaS demand generation or growth marketing, including owning a pipeline number.
• HR-tech or benefits background: Experience marketing to HR, benefits or total-rewards buyers.
• AI-native execution: You build and run campaigns with AI tools (e.g. Claude) end to end — targeting, copy, sequences and analysis — and can show us how.
• Paid and outbound: Hands-on with LinkedIn and Google Ads, and with running outbound programs.
• HubSpot expertise: Deep, hands-on HubSpot marketing automation, segmentation and reporting.
• Player-coach: You lead a small team and still build campaigns, write copy and work in the CRM yourself.

• Company-paid medical, dental and vision, plus unlimited personal coaching and EAP
• Remote within the U.S.
• Generous PTO, wellness days and recharge breaks
• 401(k) and financial coaching
• Wellness and lifestyle rewards
• Executive coaching and mentorship
• Team retreats and offsites
• A purpose-driven culture
• Wellness Coach is an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applicants of all backgrounds and experiences.