Manager, Brand Marketing

Responsibilities Brand Strategy & Growth – Develop and execute marketing strategies that strengthen JD's brand positioning, increase consumer relevance, and drive long‑term brand equity. Partner with cross‑functional teams to identify growth opportunities, consumer trends, and cultural moments that enhance JD's position as the leading destination for sport‑inspired fashion and youth culture. Integrated Campaign Development – Plan and execute seasonal and year‑round brand marketing programs that connect with consumers across digital, social, retail, media, and experiential channels. Ensure campaigns align with brand objectives, deliver a consistent consumer experience, and support both brand and commercial goals. Go‑To‑Market Leadership – Coordinate cross‑functional go‑to‑market plans that bring key brand, category, and partner initiatives to market effectively. Drive alignment across Buying, Creative, Digital, Retail, and Merchandising teams to ensure marketing programs support strategic business priorities while reinforcing the JD brand. Brand Partner Marketing – Support the development and execution of strategic marketing programs with key brand partners that elevate JD's market position and create differentiated consumer experiences. Manage co‑op marketing initiatives, campaign execution, and partner relationships to maximize brand impact and mutual growth opportunities. Consumer & Loyalty Engagement – Partner with the Loyalty team to develop marketing initiatives that deepen consumer engagement, strengthen brand affinity, and create meaningful member experiences. Utilize consumer insights and performance data to identify opportunities that increase customer retention, acquisition, and lifetime value. Brand Performance & Insights – Monitor brand health, consumer behavior, market trends, and competitive activity to identify opportunities for growth and optimization. Develop campaign recaps and performance analyses that evaluate impact against key brand metrics, including awareness, consideration, acquisition, engagement, and market share. Cross‑Functional Leadership – Act as a key connector across the organization, ensuring alignment and collaboration throughout the planning and execution process. Influence stakeholders, drive accountability, and foster strong working relationships that enable successful delivery of JD's brand and business objectives. Required Education and/or Experience Bachelor’s degree (B.A.) from a four‑year college or university or equivalent experience in Business, Marketing, or Communication. Minimum of 8 years of relevant work experience in Marketing. Solid understanding of retail, media, and digital trends (cross‑platform narratives, social media, experiential marketing, and mobile application). Experience in multi‑vendor retailing is a plus. Required Computer and/or Technical Skills Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint, and Google G Suite. High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends. Physical Demands Sit for more than 6 hours per shift. Use hands to finger, handle, and feel. Reach with hands and arms. Talk and/or hear. Stand for up to 2 hours at a time regularly. Walk or move from one location to another regularly. Periodically may need to climb, balance, stoop, kneel, or crouch. Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally. Punctuality and regular attendance consistent with the company’s policies are required. Benefits Pay range: $90,000 – $110,000 (Depending on Experience); 15% bonus target. Eligible for medical, dental, vision, 401(k), sick leave, parental leave, and company paid time off plan. Legal Notice The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy. EEO Statement The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices. #J-18808-Ljbffr