Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

About the Company

Prestigious higher educational institution offering distance learning opportunities

Industry
Higher Education

Type
Educational Institution

Founded
1971

Employees
201-500

Categories

• Education
• Colleges & Universities
• Distance Learning

Specialties

• nursing
• health sciences
• business & technology
• liberal arts
• public service
• military & veterans
• financial aid
• and examinations

About the Role

The Company is seeking a Chief Marketing Officer (CMO) to spearhead its enrollment marketing strategy, with a focus on lead generation, brand growth, and student pipeline development. The CMO will be solely responsible for building brand awareness and demand generation for the company's academic programs, and will lead a marketing team to execute integrated marketing strategies across various channels. This role is pivotal in driving the company's marketing performance, and the successful candidate will be expected to operate in a collaborative, data-informed, and metric-driven manner, using audience insights and analytics to continuously improve marketing results. Applicants for the CMO position at the company should have a Bachelor's degree (advanced degree preferred) and at least 7 years' of experience in enrollment marketing, higher education marketing, or demand-generation marketing leadership. The role requires a candidate with a proven track record in generating qualified leads, managing brand campaigns, and utilizing marketing automation and CRM technology. The CMO will also be responsible for leading the marketing team, managing a multimillion-dollar budget, and ensuring the company's marketing efforts are in line with the educational needs of diverse student populations. Strong interpersonal, leadership, and analytical skills are essential, as is the ability to work with and be sensitive to the educational needs of adult learners.

Hiring Manager Title
President

Functions

• Marketing