Senior Analyst, Advertising Technology

At Forrester, we work on trailblazing, mission critical problems that business and technology leaders face today. We empower talented individuals to perform at their best every day, creating a community of smart people and vibrant voices who do what’s right for our clients and each other. Our success is driven by curiosity, courage and customer obsession. About This Role The Senior Analyst conducts innovative research and delivers advice to clients through written reports, consulting, client inquiries, and speeches. As part of Forrester’s B2C marketing research team, the Senior Analyst serves leaders navigating rapid changes across the advertising technology (adtech) ecosystem, helping them make strategic, organizational and technology decisions to enable customer-centric advertising strategies. We seek a recognized adtech expert who clearly articulates industry trends, challenges conventional wisdom and helps clients navigate a complex advertising environment. Responsibilities Plan, own and evolve an integrated research and content portfolio that delivers clear, defensible points of view through original research and published insights. Apply Forrester’s research and frameworks to help clients solve business challenges through short‑and long‑term consulting engagements. Build Forrester’s market presence by presenting at events, speaking with the press, and partnering with analyst relations and sales to evangelize our coverage with clients and prospects. Requirements At least five years of relevant experience in adtech and digital media at an agency, technology vendor, brand (in‑house) or consulting firm. Deep understanding of the adtech ecosystem, including how platforms, data, identity, activation, measurement capabilities fit together across buy‑ and sell‑side use cases and how they intersect with agency services and the vendor landscape. Demonstrated expertise in consumer privacy trends and regulations (e.g., GDPR, CCPA/CPRA and evolving global privacy standards) and their impact on advertising identity, audience targeting, measurement, and data strategy. Understanding of media planning, buying and ad ops processes. Superior writing, presentation and analytical skills. Ability to be bold and conceptual yet practical and actionable. Strong spirit of collaboration as part of a supportive, integrated team. Willingness to travel 20% to 30% based on client need. Base salary range: $119,000 – $193,000 Base salary range for New York City, NY: $136,000 – $222,000 Application deadline is May 31, 2026. FLSA Status: Exempt Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to View email address on click.appcast.io. Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment. #J-18808-Ljbffr Phase2 Technology