Email Marketing Strategist

Job Title : Email Marketing Strategist

Location: This position is eligible for a hybrid work arrangement. .


WoodmenLife is looking to hire an Email Marketing Strategist to join our team!

In this role, you will be responsible for the strategy, planning, execution, and optimization of WoodmenLife's marketing email and CRM-driven lifecycle programs to nurture, engage, and retain our audiences. This cross-functional role collaborates with Creative, Advertising, Ddata, Ccommunications, and other business partners to create broadcast and automated email campaigns for our target audiences, while maintaining accuracy, exceptional deliverability, data privacy compliance (CAN-SPAM and internal policies), and measurement standards. Success in the role is measured by the ability to positively impact channel growth, quality engagement, conversion outcomes, list health, and revenue influence.


WoodmenLife is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, WoodmenLife has been dedicated to helping hardworking Americans secure their families' financial futures and leave a lasting legacy. As a purpose-driven, not-for-profit life insurance company, our commitment is to our members and the communities they call home.

As a member of the WoodmenLife family, you'll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more. Apply today to learn more!

We are looking for someone who:

• Defines and owns the marketing email and CRM strategies aligned to organizational goals, focusing on customer lifecycle (welcome, onboarding, nurture, cross-sell/up-sell, renewal/retention, re-engagement, and win-back)
• Manages daily activities of the email, mobile, and other digital marketing channels, including personalized scalable content and campaign calendars, email deployment, testing, analytics, and reporting
• Builds and manages automated email and SMS journeys that support engagement and conversion goals with clear entry/exit criteria, suppression rules, audience eligibility, and tracking and measurement
• Develops and executes personalized email and mobile strategies that leverage data, segmentation, and behavioral insights to drive engagement and conversion
• Works with multiple internal teams and vendors to orchestrate cross-channel journeys that drive cohesive experiences and strategic initiatives
• Uses measurement and analytics to continually test and optimize the email program, including list growth, open rate, conversions, inbox placement, complaint/bounce rates, and subscriber lifetime value
• Works with data teams to update, clean, and maintain marketing email databases and proactively remediates list-hygiene issues
• Participates in departmental and organizational discussions and meetings to determine email growth and direction; builds and socializes dashboards and readouts that quantify performance against goals and surface insights by segment, journey, and campaign
• Serves as primary contact with email service provider.
• Meets expectations for attendance and punctuality in accordance with the expectations established by your supervisor and WoodmenLife policy.
• Performs other duties as assigned by management.

We need someone who has:

• Bachelor's degree in related field (Marketing, Advertising, or Communications preferred)
• 5+ years of direct executional email/CRM experience with a major ESP (i.e. HubSpot, Constant Contact, or Mailchimp)
• Strong analytical skills, understanding of testing practices, proficiency leveraging channel dashboards, and ability to draw conclusions and take action
• Prior database management experience and fluency in segmentation, dynamic content, and lifecycle automation to improve performance
• Working knowledge of email deliverability (authentication, sender reputation, inbox placement) and data privacy compliance (CANSPAM, GDPR, CCPA/CPRA, CASL)
• Strong project management, attention to detail, and time-management skills
• Ability to engage with others and demonstrate passion for providing an exemplary customer experience
• Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution
• Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support
• Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies
• Ability to provide seamless, trustworthy, attentive and resourceful (S.T.A.R.) customer service
• Excellent communication skills - both written and verbal

If you're ready to make an impact in your community, we'd love to hear from you. Apply today!

As part of WoodmenLife's employment process, candidates will be required to complete a criminal background check, credit check (when required for position), fingerprint check (when required for position), drug screen and reference checks. Any offer of employment will be contingent upon successfully passing the above.

WoodmenLife is welcoming to all regardless of background and beliefs. WoodmenLife respects every associate's unique perspective and contribution. We are committed to creating an environment that values differences, and creates opportunities for growth, leadership and service. This commitment includes providing equal opportunity in recruitment, employment and promotion, training and community outreach. WoodmenLife is also dedicated to strengthening the communities in which its employees live.

APPLICANTS WITH DISABILITIES SHOULD ADVISE THE HUMAN RESOURCES DEPARTMENT AT THE TIME OF APPLICATION IF SPECIAL ACCOMMODATIONS ARE NEEDED.

Woodmen of the World Life Insurance Society (WoodmenLife) is an equal opportunity employer.