Data Product Manager, Marketing Technology

The Martech team enables Marketing to scale through connected platforms reliable data automated processes and technology solutions that support lead management CRM processes campaign execution reporting and revenue growth. 

As a Data Product Manager Marketing Technology you will define and deliver Martech capabilities with an initial focus on owning end-to-end lead flow lead validation and enriching processes Marketing data integrations and platform optimizations and consolidations. You will partner across Marketing IT Digital and Data teams to translate business needs into clear requirements prioritize enhancements and drive scalable solutions that improve operational efficiency and business outcomes. 

What you get to do in this role:

• Act as the data product owner and advocate for Marketing stakeholders gathering feedback identifying pain points and translating needs into Martech capabilities and enhancements. 

• Develop own and manage clear business requirements for Martech initiatives including lead management lead processing analysis and reporting system integrations data quality enhancements and operational workflows. 

• Partner with business and technology stakeholders to understand Martech platform capabilities system roadmaps integration dependencies customization needs and implementation processes. 

• Collaborate with cross-functional teams throughout the software development lifecycle including roadmap planning discovery requirements definition sprint planning product reviews testing launch readiness and post-launch optimization. 

• Identify prioritize and document business requirements functional requirements user stories acceptance criteria and success metrics. 

• Prepare current-state and future-state process documentation system workflows training materials and gap analyses to support business alignment and change management. 

• Define and track desired outcomes OKRs KPIs and adoption metrics to measure the success of Martech initiatives. 

• Lead or support stakeholder alignment including obtaining cross-functional sign-off on requirements solution design UAT readiness and release decisions. 

• Define test criteria support User Acceptance Testing validate business outcomes and help determine project readiness for launch. 

• Troubleshoot data lead flow integration and process issues across Martech platforms marketing automation systems and related third-party tools. 

• Serve as a Martech subject matter expert across key platforms such as CRM platforms Marketo Adobe Experience Platform ServiceNow Workfront Adobe Experience Manager or other relevant marketing and sales technology tools. 

• Support M&A integration efforts by assisting with discovery documentation and requirements for acquired system onboarding. 

• Partner with global and regional marketing teams to improve communication adoption governance and consistency across Martech processes. 

• Contribute to retrospectives and continuous improvement efforts by identifying opportunities to streamline processes reduce manual work improve data integrity and increase marketing efficiency. 

• Help maintain Martech governance standards including documentation intake processes prioritization models release communications and operational best practices. 

Qualifications :

• Bachelors degree in Business Marketing Information Systems Technology or a related field. 

• 5 years of experience in product management business product management marketing technology marketing operations CRM marketing automation or a related function. 

• Proven experience partnering with Marketing Sales IT Data and other cross-functional teams to design deliver and continuously improve marketing technology solutions. 

• Strong experience with Marketing automation systems and data platforms 

• Experience working with Martech integrations third-party tools data flows APIs lead management processes campaign operations or customer data platforms. 

• Adobe Experience Platform experience strongly preferred. 

• Experience defining business requirements functional requirements user stories acceptance criteria use cases and process documentation. 

• Strong understanding of Agile methodologies sprint planning backlog management OKRs and KPI measurement. 

• Experience supporting UAT release readiness stakeholder sign-off and change management. 

• Strong analytical and problem-solving skills with the ability to investigate system data and process issues. 

• Ability to translate complex technical concepts into clear business language for non-technical stakeholders. 

• Excellent verbal and written communication skills including the ability to influence align and communicate with stakeholders at multiple levels. 

• Strong organizational skills with the ability to manage multiple priorities projects and cross-functional dependencies simultaneously. 

• Experience with data quality database structures data cleansing data enrichment segmentation or reporting processes preferred 

• Comfortable operating in a fast-paced environment with evolving priorities and high stakeholder visibility. 

Preferred Experience 

• Experience with enterprise Martech ecosystems and platforms such as CRM platforms Marketo Adobe Experience Platform ServiceNow Workfront ZoomInfo Demandbase 6sense or similar tools. 

• Experience supporting lead lifecycle management routing scoring attribution campaign execution personalization or buying group processes. 

• Familiarity with marketing data governance consent management privacy requirements and operational compliance. 

• Ability to run SQL queries against data warehouses analyzing large datasets for areas of optimization 

• Experience creating enablement materials training documentation release notes and stakeholder communications. 

• Prior experience in a global marketing organization or enterprise B2B environment. 

JV20

For positions in this location we offer a base pay of $116400 - $192100 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time