Marketing Coordinator

Marketing Coordinator

GoPuff

Miami, FL, US

Job Type: Full-Time

Function: Marketing/PR/Product Mktg

Industry: Logistics

Company Address:, Philadelphia, PA 19123, US

About GoPuff

Gopuff is the go-to instant commerce platform, fulfilling consumers' evolving, everyday needs. With an unmatched assortment that includes cleaning and home products, medicine, pet care, office supplies, beauty and wellness items, baby products, food and drinks, local brands, as well as alcohol and fresh prepared food in some markets, Gopuff brings a unique, reliable and magical experience to customers around the world.

Job Description

The ideal candidate will be prepared to join the innovative and growing team at Gopuff that will oversee brand, local & growth marketing efforts. This person will help coordinate the day-to-day storytelling of Gopuff and its products, services & partners across a variety of channels and tactics. This person will play a critical role in executing grassroots marketing strategies and, at the core, support our growing college ambassador program by driving student acquisition, overseeing on-campus initiatives, and helping bring Gopuff to life across local & collegiate markets. This candidate is organized, creative, and excited to make Gopuff a household name for students and new markets across the country. We recognize that people come from diverse backgrounds and skills and welcome all to apply.

You Will:

Local & Collegiate Marketing

• Help manage Gopuff's national college ambassador program.
• Assist in recruiting, onboarding, and motivating ambassadors to drive customer acquisition and engagement.
• Coordinate weekly and monthly campus initiatives including tabling, flyering, dorm outreach, and social media campaigns.
• Track ambassador performance and maintain regular communication to ensure goals are met.
• Collaborate with cross-functional teams on brand positioning for select moments and how to bring it to life

Marketing & Media Execution

• Support the planning and execution of local marketing campaigns aligned with Gopuff's national strategy.
• Collaborate with cross-functional teams to produce and distribute marketing materials like flyers, swag, and signage.
• Manage logistics and budgets for activations, including product sampling and partnership events on and near campus.

Social Content & Partnerships

• Assist in creating and repurposing ambassador-generated content for use across Gopuff's digital channels.
• Monitor trends and help brainstorm content ideas that resonate with target audiences.
• Encourage and reward community engagement through challenges, giveaways, and viral stunts
• Source and support social, content & talent opportunities: inclusive of influencer campaigns, celebrity appearances & promotions, and content ideation and creation.
• Identify and support local partnership opportunities with campus orgs, influencers, and local products and/or businesses.
• Track the effectiveness of local marketing and provide insights to improve impact and ROI.

You Have:

• 2–3 years of experience in marketing, brand ambassadorship, or campus programs (internship experience welcome).
• Strong organizational and communication skills; ability to manage multiple projects simultaneously.
• A deep understanding of student culture and how to engage Gen Z audiences both online and in person.
• Proficiency in social platforms like Instagram, TikTok, and GroupMe.
• A creative mindset and willingness to roll up your sleeves to get the job done.
• Data-driven instincts and basic familiarity with tracking tools like Google Sheets or Airtable.

Compensation:

• Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we'd reasonably expect to pay candidates. A candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role's compensation package, please reach out to the designated recruiter for this role.
• This role is eligible for a discretionary annual cash bonus and participation in Gopuff's equity incentive plan.
• Remote Base Salary Range: $52,000 - $65,000

Benefits Overview:

• Medical/Dental/Vision Insurance
• 401(k) Retirement Savings Plan
• HSA or FSA eligibility
• Long and Short-Term Disability Insurance
• Mental Health Benefits
• Fitness Reimbursement Program
• 25% employee discount & FAM Membership
• Flexible PTO
• Group Life Insurance
• EAP through AllOne Health (formerly Carebridge)

The only predictable thing about life is that it's wildly unpredictable. That's where we come in. When life does what it does best, customers turn to Gopuff to deliver their everyday essentials, and to get through their day & night, work day and weekend. We're assembling a team of thinkers, dreamers & risk-takers...the kind of people who know the value of peace of mind in an unpredictable world. (And people who love snacks.)

Like what you're hearing? Welcome to Gopuff.