Associate Director, Video

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Associate Director will work with the Director in setting priorities, allocating responsibility, and measuring the performance of the Video Investment team. Building upon the Manager role with regard to the interpretation of strategy through a video lens, the Associate Director is also called upon to further develop the client and media owner relationships that will ultimately serve to enhance all aspects of the Investment team’s deliverables. Responsibilities Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation Actively ensures strategic consistency across all elements of plan development and implementation Proactively explore and recommend ways to further service and grow client relationships Along with the Director, manages large-scale partner relationships to foresee future needs and provide client support Provide thought leadership for the junior team in the areas of video marketing and technology Create and articulate clear performance metrics and develop associated reports that measure KPI’s Analyze historical and current campaign results to optimize learning and ensure continuous improvement Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice and working on planning frameworks Experiences 5+ years knowledge of the principles of advertising, marketing and media Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies Ability to foster a strong, cohesive working team, providing leadership and instruction Understanding of marketplace dynamics, working with Director to formulate marketplace strategies Strong overall communication skills with a focus on presentation excellence Compensation Range $70,000—$125,000 USD For this role, benefits include: health insurance vision insurance dental insurance 401(k) Healthcare Flexible Spending Account Dependent Care Flexible Spending Account vacation days sick days personal days paid parental leave paid medical leave STD/LTD insurance benefits. This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. #J-18808-Ljbffr