Senior Manager Culture Marketing - Product Collaborations

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PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Contribute strategy and initiative to connect the adidas brand to our target consumers through partnerships/product collaboratioins with global and local brand partners in key cultural spaces, e.g. music, fashion, streetwear/lifestyle. Responsible for strategically managing Culture Marketing category activities. Ensure effective communication flow between all internal parties and external counterparts. Assure relevant brand activity with music artists, streetwear/fashion partenrs, and people of influence.

KEY RESPONSIBILITIES

• Manage partner relationship and partner product collaboration from top to bottom, across all relevant touchpoints.
• Work collaboratively with cross-functional teams for partner collaboration - go to market/merchandising, brand communications/PR, product design, product marketing, product development, legal, finance, markets and head office.
• Strategically contribute to global brand initiatives by connecting Culture Marketing talent and managing relationships.
• Identify opportunities to connect designers, artists and people of influence to the brand through product collaborations, content creation, activations, campaigns, product seeding, moments, events, etc.

• Assist Global Senior Director in managing external agencies and global/local Culture Marketing implementation.
• Oversee category-specific Go to Market and Brand Marketing/PR objectives for Culture Marketing and product collaboration program.

• Drive and implement strategic category plans in conjunction with category and counterparts.
• Oversee all product ordering efforts for CM needs: includes forecasting, ordering for partners/talent, maintaining in-office and seeding product (monthly stock orders, quarterly promotional forecasting, seasonal specialty) across all partner and category-specific product. Must maintain current product knowledge and clear target market objectives.
• Partner Servicing - place product orders for partner(s) requests, arrange travel for talent and team.
• Partner Strategy Execution - manage coordination and usage of appearance, production, PR services within contract term and obtain all necessary approvals for images, digital mechanics, and usage rights.
• Lead and execute Culture Marketing seeding strategy for partner product collaboration.
• Assure invoices are processed in a timely manner per contract payment schedule.

• Establish and maintain relationships within the Culture Marketing network/industry. Attend internal brand or external industry events for networking, when relevant.

• Contribute to planning and execution of Culture Marketing responsibilities within brand and partner events. This includes concept development, event planning, managing staff, outreach and event wrap up.
• Act as Department lead in absence of Senior Director - supervise, train, mentor and oversee other team members on logistical elements of the position, protocol of department and dynamics of the industry.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong organinzational and project management skills plus an ability to work well in a team/matrix environment.
• Strong understanding of and passion for music preferred.
• Ability to be self-directed while working under tight deadlines.
• Solid contacts in the music, fashion/streetwear/lifestyle infustries..
• Strong leadership and networking skills.
• Ability to build respect and trust with others both internally and externally.
• Ability to prioritize and oversee multiple projects in a fast-pace environment.
• Knowledge of international working environments a plus.
• Spanish language proficiency a plus.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Exercise professionalism at all times
• Unconventional business hours may be required. (evenings, weekends)
• Travel, domestic and international, as required by business needs.
• Proficient in Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams)

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• BA in public relations, communications, marketing, or related field required.
• Minimum five (5) years marketing experience within a consumer goods company.
• Experience with integrated marketing campaigns.
• Experience working in an international environment is an asset.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $115,728 - 155,000 . Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, California.
• Though our teammates hail from all corners of the world, our working language is English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER. JOB TITLE: Senior Manager Culture Marketing - Product Collaborations BRAND: LOCATION: Los Angeles TEAM: Brand Management & Communications STATE: CA COUNTRY/REGION: US CONTRACT TYPE: Full time NUMBER: 528040 DATE: Jun 3, 2025