Bay Area Startup Ecosystem Marketing Lead

Requirements Have 8+ years of experience in marketing, community, ecosystem, or events roles focused on startups, developers, or technical founders

• Have experience managing and developing high-performing teams, with the ability to set strategy while supporting strong on-the-ground execution
• Possess deep familiarity with the Bay Area startup ecosystem, ideally with established relationships across VCs, founders, accelerators, and key founder communities
• Have experience working in or closely with startups or venture capital firms, with a strong understanding of how early-stage companies operate and grow
• Be comfortable engaging technical audiences, with enough understanding of startup engineering workflows to shape credible and compelling programming
• Thrive in 0-to-1 environments, building strategy, programs, and operational processes from the ground up
• Be highly organized and execution-oriented, able to drive initiatives from strategy through delivery while managing multiple stakeholders
• Be data-driven, able to define success metrics, track impact, and communicate results clearly
• Communicate confidently and effectively with founders, investors, and senior internal stakeholders
• Operate with a high degree of autonomy, collaborating with a globally distributed team while maintaining an active presence within the Bay Area startup ecosystem

What the job involves We’re looking for a highly creative, entrepreneurial, and organized lead, Startup & Ventures Marketing to expand MongoDB’s AI-native marketing strategy and strengthen our presence across the startup and VC ecosystem in the Bay Area

• This is a highly strategic, regional leadership role focused on ecosystem building, execution, and operating at scale
• You will be responsible for establishing MongoDB as the database of choice for high-growth, venture-backed startups across the Bay Area, as well as serve as MongoDB’s primary representative to the local startup ecosystem
• In this role, you will be responsible for developing relationships with VCs, accelerators, founders, and community partners to design and deliver high-impact programs, events, and partnerships that drive awareness, adoption, and long-term affinity for MongoDB
• As the regional startup leader, you will own the planning and lead the team responsible for the execution of startup-focused initiatives, including hackathons, demo nights, founder dinners, and conference-adjacent activations
• This role sits at the intersection of partnerships, community, events, and content, and requires a leader who can pair strategic vision with hands-on execution
• Serve as the MongoDB representative within the Bay Area startup ecosystem: Develop deep relationships across the Bay Area startup community, building trusted connections with top VCs, founders, operators, and ecosystem influencers
• Drive high-value startup acquisition: Design and execute a targeted acquisition strategy focused on engaging and converting high-potential startups in the region
• Expand MongoDB’s physical presence in the Bay Area: Lead an ecosystem strategy centered on high-impact founder programming, including VC-partnered events, demo days, hackathons, founder dinners, and other flagship community events
• Amplify MongoDB’s startup presence through digital channels: Collaborate with Brand, Social, and Digital Marketing teams to extend regional startup initiatives across social media, earned content, and owned media
• Own cross-functional alignment for the regional startup audience: Embed the startup and developer audience into marketing initiatives driven by Revenue Marketing, Strategic Events, DevRel, and other internal teams, ensuring programs and activations effectively serve the startup ecosystem
• Measure impact and continuously optimize: Define and track key success metrics for startup engagement, such as attendance quality, funded-founder participation, and program applications, and use insights to refine strategy and programming

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