Sales Manager, OEM Channel

Sales Manager

Trafera is an industry leader in delivering innovative IT products and integrated solutions for K-12, higher education, and state and local governments. Headquartered in Arden Hills, MN, and supported by strategically positioned service centers in the Twin Cities, Louisiana, North Carolina, Oklahoma, and West Virginia, we are uniquely equipped to meet the diverse needs of our customers.

Supported by Rotunda Capital Partners and our strategic investments, we are expanding into new markets. Our recognition on The Channel Company's CRN Solution Provider 500 List, where we rank among the top 100 providers, demonstrates our excellence as a strategic service provider and our ability to deliver high-impact IT solutions.

We are committed to creating a welcoming and inclusive workplace that respects and values diverse perspectives and talents. Our shared values of embracing growth and continuous improvement, making connections, being dependable, maintaining integrity by doing the right thing, and taking action drive our culture and serve as a guide for how we treat one another and accomplish our work.

Your contributions as a member of our Field Sales, OEM team will play a vital role in maintaining our strong customer partnerships, enabling them to manage their technology, connectivity, and security needs so their organizations are equipped to solve today's challenges and shape tomorrow.

Position Summary:

The Sales Manager specializes in selling physical security and digital media solutions to new and growing markets within the assigned territory (NE, SW or N. Texas territories). This includes identifying and nurturing new business opportunities, building strong relationships with clients, and driving sales growth in the physical security and digital media markets. The ideal candidate will have a strong sales background, excellent communication skills, and a passion for technology.

Essential Responsibilities:

• Prospecting & Lead Generation: Identify and engage potential clients within the physical security and digital media segments.
• Client Relationship Management: Develop and maintain strong, long-term relationships with key clients to ensure customer satisfaction and loyalty.
• Sales Presentations & Demos: Conduct product demonstrations and sales presentations to showcase the value and benefits of our solutions.
• Sales Strategy & Planning: Develop and implement strategic sales plans to achieve sales targets and expand market share.
• Market Research & Analysis: Stay up-to-date with industry trends, competitive landscape, and emerging technologies to strategically position Trafera's value proposition.
• Negotiation & Closing: Effectively negotiate contracts and close sales deals to meet or exceed sales quotas and satisfy margin requirements.
• Collaboration: Work closely with internal teams, including marketing, product development, and customer support, to ensure seamless client onboarding and satisfaction.
• Reporting & Documentation: Manage input and data integrity for customer and market data using the Customer Relationship Management (CRM) system and other tracking tools to create reports and analysis to forecast and manage sales growth and customer relationships.

Minimum Skills, Abilities, and Requirements:

• Education: Bachelor's degree in Business, Marketing, or a related field (or the equivalent amount of training and hands-on experience sufficient to perform the essential functions of the position)
• Experience: Minimum of 3-5 years of field sales experience, preferably in the physical security and/or digital media industry.
• Sales Skills: Demonstrated ability of meeting or exceeding sales targets, with strong negotiation and closing skills.
• Technical Knowledge: Strong understanding of physical security systems, digital media solutions, and related technologies.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex technical information in a clear and compelling manner.
• Customer Focus: Demonstrated ability to build and maintain strong relationships with clients, with a focus on delivering exceptional customer experiences.
• Work Style: Highly motivated, self-directed and capable of working autonomously to prioritize and deliver results
• Travel Capability: Ability to travel extensively within the assigned territory (Western US preferred), with some nation-wide travel, as necessary for clients and industry events.

Trafera is proud to be an equal opportunity employer, providing equal opportunity to all employees and applicants based on an individual's qualifications, without regard to race, gender, religion, color, age, national origin, disability, genetic information, sexual orientation, gender identity, familial status, marital status, status with regard to public assistance, local human rights commission activity, amnesty, status as a covered veteran or any other protected factor in accordance with applicable federal, state and local laws. The hiring process includes successfully completing an interview and background screen process including verification through E-Verify.