Family Advisor

Lakeshore Assisted Living and Memory Care is currently seeking a Community Liaison to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community.

We are guided by our CAPLICO Core Values: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second (Employee First!) Ownership.

If these core values resonate deeply with your own moral compass and you meet the requirements below,

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Critical Success Factors

• Superior communication skills with the ability to effectively communicate in English, both orally and in writing.
• Ability to communicate a clear vision of the community and its services.
• Dependable and punctual with a professional, competent demeanor.
• Knowledge of the physiology and psychology of the older person.
• Recognizes common signs/symptoms of dementia.
• Demonstrates strong customer service skills and telephone marketing skills.
• Adaptable, flexible and focused on meeting the needs of prospective residents and their families.
• Demonstrate team and business partner skills.

Preferred Qualifications

• Degree in marketing or human services field preferred.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.
• Proven track record of marketing/sales results.
• An outgoing personality, superior communication skills and strong customer service orientation required.
• Must present a neat, clean appearance and demonstrate a positive, cheerful attitude.
• Must possess a clean driving record and valid state issued driver’s license.
• Local travel required.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at

Pinnacle Senior Living is a dynamic organization in a rapidly expanding Independent and Assisted Living industry. Our focus to create and maintain assisted and independent living communities that set the standard in each of their individual markets. The 52 Pinnacle Senior Living communities operate across 6 states, and we expect our growth to continue. These communities operate independently with the support of the “Service Center,” a world-class service team to allow local leaders and their teams to focus solely on the day-to-day care of their residents and overall operations.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.