Senior Associate, Brand Marketing (Seattle's Best Coffee & NESCAFÉ)

The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

 
This position is not eligible for Visa Sponsorship.

POSITION SUMMARY:

The Senior Marketing Associate will have responsibility for the Seattle’s Best Coffee and NESCAFE out of home category, and develop business and marketing objectives, strategy and tactics for the Nestlé Professional Business, Out of Home channels and will execute against these plans. They will focus on delivering plans within coffee category, with a strong focus on marketing insights, implications and unique activations. They will manage daily activities relevant to the success of this category and brands. 

PRIMARY RESPONSIBILITIES:

  End to End Marketing Communication Ownership

• Initiate necessary research to gain insights into brand relevancy by consumer & operator segment. Leverage insights into action to deliver business & financial goals.
• Manages the development of brand equity, long-term plans and annual marketing plans.
• Supports new product & equipment introductions including strategic decisions on research and development, packaging and product launch execution.
• Strategically analyzes market dynamics and adjusts brand strategies as necessary, including value proposition by channel
• Integrates sustainability into all business areas.

Project Management

• Lead Projects for New Products or Solutions as the Project Manager ensuring on time launch and flawless execution from concept to close. Including the alignment of the strategy, approach, for initiating, planning, executing, monitoring, controlling, and closing.

Business Management

• Develop B2B business and marketing objectives, strategy and tactics for Seattle’s Best Coffee & NESCAFE brands and portfolio. Write annual business review and assist in the on the mid and long-term strategic business planning.
• Execute day-to-day tactical Product Marketing plans for the brand. Manage external agency partners. Manage and control brand budgets. Leverage and use key insights to identify new opportunities for the business and brand in the Out-of-Home industry. Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plans, influence mix and profitable grow of the overall portfolio. Proven ability for multi-project management.
• Grow sales and profits of existing product portfolio by utilizing insights of channel marketing and sales leadership teams. Develop key insights to increase relevance of product line to most-value customers. Coordinate effort with cross functional groups.
• Perform other duties as assigned
• No direct reports. Must be able to influence internal and external customers as needed to accomplish business objectives. Indirectly supervises cross-functional teams including Product Development, Packaging, Manufacturing Services, Equipment engineering, Trade Assets, Call Center, Supply Chain, Finance, Regulatory and more.

Requirements: 

• Undergraduate degree / BA or equivalent experience required. MBA degree preferred
• Ability to effectively communicate with all levels of the organization, particularly with Sales, Product Development and cross functional teams
• Highly motivated self-starter with results orientation
• Up to 30% travel required 

Experience: 

• Minimum 5 years marketing experience required.
• 2 years’ experience in Foodservice sales/marketing or equivalent preferred, with sales experience also valued
• P&L experience and strong planning skills.
• Strong quantitative skills and successful end to end project management (strategy to execution) experience.
• New product development and launch experience
• Digital Marketing experience a plus

Skills: 

• End to end project management
• Strong conceptual skills and ability to translate complex business proposals into action
• Strategic thinking and sound judgment in execution of activities
• Strong planning and organizational skills
• Strong presentation abilities (for external and internal audiences).
• Problem Solving skills
• Entrepreneur mindset- self-starter, determined, action-oriented.
• Resourceful

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NPROACTIVE

It is our business imperative to remain a very inclusive workplace.

 
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at View email address on powertofly.com or please dial 711 and provide this number to the operator: View phone number on powertofly.com.

This position is not eligible for Visa Sponsorship. 

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Job Requisition: 412357