Creative Strategist

Paid Social Media Buyer & Creative Strategist

As a Paid Social Media Buyer & Creative Strategist, you will own the full paid social engine for a fast-growing e-commerce/custom merch company - from campaign strategy and day-to-day execution across Meta, TikTok, and LinkedIn, to sourcing UGC creators and translating performance data into actionable creative briefs. This is a hands-on, high-ownership role for someone who has built and scaled paid media programs from the ground up, not just managed an existing playbook.

You will work closely with the Senior Media Buyer and report directly to the leadership team. Your core value is the ability to close the loop between what the data says and what the creative team needs to produce next - making you the critical link between performance insights and creative output.

Responsibilities

• Build and execute paid social strategy across Meta (primary), TikTok, and LinkedIn in collaboration with the Senior Media Buyer
• Manage and optimize day-to-day campaigns across all paid social channels, including budget pacing and bid management
• Scale paid social budgets from current levels ($70–80K/month) toward company growth targets ($200–300K/month range)
• Analyze campaign performance daily — tracking KPIs including CPA, CPC, ROAS, and CTR — and translate findings into actionable insights
• Develop and deliver creative briefs to the design and video production teams based on platform performance data and creative learnings
• Source UGC creators through platforms such as Social Cat to support creative pipeline and campaign variety
• Handle initial creator intake and coordination (product shipping managed by a separate team)
• Report performance and creative learnings back to the Senior Buyer and leadership, explaining the "why" behind results — not just the "what"
• Identify underperforming creative early, iterate quickly, and recommend new creative angles backed by data
• Stay current on platform changes, new ad formats, and audience optimization strategies across Meta, TikTok, and LinkedIn