Marketing Communications Specialist

Marketing Communications Specialist

NorthCountry Federal Credit Union seeks motivated employees interested in long-term professional development and advancement. We are repeat winners of Vermont Business Magazine's "Best Places to Work" award, and we support our employees with paid training as well as competitive compensation and a generous benefit plan. NorthCountry believes everyone has the right to be their true selves at work, at home, and in the community. Our goal is to ensure an inclusive environment with access to financial services where our employees and community members feel respected, valued, safe, and secure.

Salary: $70,000 + dependent on experience

Role:

Support the credit union's vision of being the community's most loved financial institution, and its mission to make people's financial dreams come true.' Contribute to a world class experience for all members and staff, by building rapport, determining needs, and offering creative solutions to best serve their needs. Demonstrate professionalism and integrity and represent the credit union's core values in all interactions. To strengthen the credit union's reputation as a knowledgeable resource and community-minded financial institution, the Marketing Communications Specialist will support a variety of initiatives to enhance brand visibility and member engagement. The focus will be to assist in staying ahead of the competition and meet the ever-changing needs of our members, by embracing a collaborative and data driven approach to foster deep connections, drive engagement and help our members achieve their financial dreams.

Essential Functions & Responsibilities:

1. Ideate, develop, write, edit, and publish marketing content through email, websites, blog, social media, and other digital channels.

2. Ideate and create compelling, member-focused email campaigns, including subject lines, headlines, body copy, and calls to action.

3. Develop, write, edit, and proofread print marketing communications, including brochures, advertisements, counter bulletins, direct mail, signage, and other collateral.

4. Write and maintain website and landing-page content that clearly communicates NorthCountry products, services, benefits, and financial information.

5. Research and develop blog articles and educational content that help members make informed financial decisions and strengthen engagement with NorthCountry, while improving Search Engine and Answer Engine Optimizations.

6. Support organic and paid social media content aligned with marketing priorities and community activities.

7. Support integrated marketing campaigns by adapting messaging across channels, audiences, and stages of the member journey.

8. Collaborate with designers, vendors, and internal stakeholders to ensure materials are accurate, compelling, brand-consistent, and aligned with campaign objectives.

9. Edit and proofread marketing communications to ensure accuracy, clarity, consistency, accessibility, and alignment with NorthCountry's brand voice and standards.

10. Monitor email, web, blog, and social performance and use insights, testing, and marketing best practices to continuously improve content effectiveness.

11. Perform additional marketing communications responsibilities, including internal communications and special projects in support of NorthCountry's marketing, member engagement, and growth objectives.

12. Develop an understanding and working knowledge of the credit union history, philosophy, organization, bylaws, policies, procedures and appropriate software systems. Perform all other job-related duties as assigned.

Performance Measurements:

1. Communication - The ability to effectively converse and listen to others concerning company matters. The use of proper written and grammatical skills, and the meaningful application of computer technology [e-mail, Internet, etc.].

2. Creativity- The ability to generate new ideas, concepts, processes, actions, or solutions which are original, useful, unusual, and appropriate to the situation. The degree to which preconceived assumptions can be discarded and new possibilities imagined.

3. Teamwork and Cooperation-The degree to which individuals promote a collaborative, cooperative, and productive working environment. The level of demonstrated sensitivity, team building, support, and respect. The degree of synergy promoted.

4. Attention to Detail-The level at which tasks are performed carefully, accurately, and in accordance with specific instructions. Consistency of work quality and compliance with standards, requirements, and expectations. The tracking of numerical data and detailed organizational information, and the careful application of grammar, spelling, and punctuation rules.

5. Analytical Skills-The ability to observe, evaluate, summarize, and apply meaningful data in the problem-solving process. The level of logical reasoning necessary to connect required actions to desired outcomes. The ability to forecast events based upon current situations. Demonstrated skill in generating alternative solutions to problems.

Knowledge and Skills:

Experience(4) Three years to five years of similar or related experience.

Education(4) (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills(4) Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Other Skills

1. Ability to work independently and efficiently 2. Strong analytical and writing skills 3. Organization 4. Proficiency with common digital marketing platforms (e.g. Google Ads), social media, and Microsoft Office, CMS and setting up digital marketing campaigns 5. Initiative

Physical Requirements - Physical Requirements