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Director of Field Marketing and Events

Vivo HealthStaff

Job Description

Job Description

Head of Events & Field Marketing

Location: San Francisco, CA (Hybrid – 3 days/week in-office)
Experience: 6–10 Years
Company: High-Growth Health-Tech Startup

The Opportunity

Our client is a pioneer in the health-tech industry , utilizing AI to fundamentally transform the patient experience. After a landmark year featuring 20x revenue growth and managing over 100M patient interactions, they are ready to scale their most critical pipeline channel.

As the first Field Marketing hire , you will be a "zero-to-one" builder. Reporting directly to the VP of Marketing, you will have the autonomy to design a national strategy, manage a multi-million dollar budget, and hire a distributed team from the ground up.

What You'll Do
  • Strategy & Architecture: Design and operationalize a scalable field marketing strategy aligned with sales territories and aggressive pipeline goals.

  • Team Leadership: Hire, lead, and mentor a high-performing, distributed team of regional field marketers to execute 100+ events annually .

  • Creative Vision: Own the end-to-end experience design for all events, creating differentiated formats specifically for executive-level audiences.

  • Budget & ROI: Direct a multi-million dollar budget, maintaining strict cost controls and sophisticated ROI reporting.

  • Sales Synergy: Act as a strategic partner to Sales, Business Development, and Provider Success to ensure seamless pre-event outreach and post-event conversion.

What You Bring
  • The Experience: 6–10 years in B2B SaaS Field and Events Marketing, specifically within high-growth startup environments.

  • The "Builder" Mindset: A proven track record of building field marketing programs from scratch (0-to-1) or successfully transforming legacy programs.

  • Scale: Experience managing 50+ events annually with a direct, measurable impact on pipeline.

  • Leadership: Demonstrated success in hiring and managing a distributed marketing team.

  • Analytical Rigor: Deep fluency in pipeline metrics (sourced vs. influenced, CPO) and the ability to point to specific numbers (e.g., "$XM sourced in Q3").

  • Presence: Exceptional executive presence and the ability to influence senior stakeholders.

Why Join?
  • Massive Impact: You are owning a primary growth engine for a company that is already seeing 20x year-over-year revenue growth.

  • Creative Freedom: You aren't just following a playbook; you're writing it.

  • Resources: You will have the financial backing of a multi-million dollar budget to execute your vision at a national scale.

Note to Candidates: This role requires a presence in the San Francisco office 3 days per week to collaborate closely with the leadership team.

Vacancy posted 5 days ago
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