Associate Creative Director

Agency: Weber Shandwick Job Function: Creative Job Subfunction: Creative Direction Job Description:

ASSOCIATE CREATIVE DIRECTOR (ART OR COPY)

If you're reading this, you're probably scrolling on your phone. Perfect. Let's talk. The Weber Shandwick Collective (TWSC) is looking for an Associate Creative Director — art or copy, we're open — who lives and breathes the internet. If you have a running theory about the next big TikTok trend, can spot the next biggest creator or meme format before it's viral, and obsess over how to break through in the new media landscape, you might just have found your calling. This is a role for someone who wants their fingerprints on some of the biggest brands in the world, and who's ready to move from executing great work to shaping it. You'll bring ideas to the table that spark joy, ignite shares, and earn a permanent spot in people's lives. We want the kind of ideas that don't just ride a wave, but that create one. Let's be clear: this is not the job where you're cranking out uninspired work and the same old rinse-and-repeat ideas. This is the job, and the agency, where ideas meet cultural currency. Where you'll help create the campaign that everyone shares before lunch. Where ideas become award-winning work that's discussed around the country. This role is built for the Senior Art Director or Senior Copywriter ready to make the jump, or the ACD who wants a bigger canvas and a shorter distance between their idea and the work going live. So, let's talk specifics. What You'll Do Make the work: You'll be hands-on, concepting and building attention-grabbing ideas from blank page to finished craft. You'll work alongside strategy, account, media relations, and analytics to make sure your ideas feed algorithms and transcend platforms. Sharpen the idea, balancing craft and strategy: Whether your instrument is a headline or a layout, you'll help guard the voice and visual identity of every brand you touch. Stay playful, but always purposeful. Your work won't just entertain, it'll deliver results. Bring others up with you: You'll mentor junior creatives and help set the bar on craft — not by managing from a distance, but by being in the work next to them. Be the pulse of culture: Research platforms, subcultures, emerging media, and niche communities to unearth untapped opportunities. You need to know before anyone else what Gens Alpha and Z are doing on social channels, why brands are jumping all over a meme, what conversations are capturing the attention of journalists (and why), and who is poised to become the next big thing in the cultural conversation. These inputs will shape the ideas you develop and bring to teams and clients. Help sell it: You'll present your thinking with conviction — internally, and increasingly in the room with clients. What You'll Bring Obsessive curiosity: About trends, people, platforms, memes, and the mechanics of why certain things just work. A social media sixth sense: Yo