Social Media Manager

About Us The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter. Summary We are seeking an experienced and creative Social Media Manager to support the TFC (The Freeman Company) brand presence across various social media channels. This role will be responsible for supporting a cohesive social strategy for the TFC collective of brands and for several of the individual brands as well, such as Studio Blue and Freeman. The ideal candidate will be passionate about social media content creation, with a strong understanding of various platforms and their respective audiences and trends. This role will also have an extensive background in brand social media as a content creator and storyteller. The Social Media Manager will develop, produce, and implement strategies and content to build a robust and impactful brand social media presence. This position will be an active contributor to the social content engine and will be expected to find and identify engaging stories across the enterprise, often capturing or creating the visual content to bring the story to life. If you have a passion for finding the “hook” in any moment and creating dynamic videos that can engage an audience, we encourage you to apply. This position will support our Marketing team and is eligible to work a hybrid schedule, generally requiring work in-office 2-3 days per week, based out of our headquarters in Dallas, TX. Essential Duties & Responsibilities Social Strategy & Content Creation Ideate, plan, and produce content across social platforms, including LinkedIn, Instagram, TikTok, Facebook, YouTube, Threads, and other relevant channels. Capture and edit video content for social channels. Write engaging copy for social content. Create and design social media graphics as needed. Manage the social media content calendar. Stay on top of trends in social media and identify opportunities to drive follower and viewer growth. Manage multiple projects across several teams while meeting established deadlines. Collaboration & Engagement Work collaboratively across other teams and workgroups within the enterprise to identify stories, capture rich media assets, and deliver business outcomes. Lead social media integration with broader marketing, brand, product, and PR strategies. Support social community management by tagging, commenting, and engaging with audiences and key accounts on relevant platforms. Analytics & Reporting Regularly analyze platform performance, optimizing content and channel strategy for engagement and business KPIs. Consistently share plans, performance, and insights to cross‑functional stakeholders. Deliver actionable performance reports, share social listening insights, and recommend data‑driven pivots. Marketing Team Support Travel, attend, and cover live events to capture content as needed. As time permits, expand to support other marketing programs and initiatives. Other responsibilities may be assigned based on needs. Education & Experience Bachelor's Degree in Marketing or related communication studies is required. 3‑5 years of social media experience, ideally in a fast‑paced, cross‑functional agency or brand role. Proven ability to own and execute strategy, create platform‑native content, and collaborate across teams. Excellent communication skills and attention to detail: written, verbal and presentation. Passion for unique ideas and inspiration with the ability to make them happen. Ability to understand and interpret social media analytics. Experience with content editing tools like Adobe Creative Suite, Canva, Microsoft Office Suite, CapCut, and Edits. Experience using social media management platforms such as Sprout Social, Sprinklr, or HootSuite. An early adopter of new media, social trends, and technology. Established history of improving the scope, quality, and reach of a brand social media account. Extensive understanding of relevant generative AI platforms, tools, and prompts. Background in AV Production or live events preferred. Travel Requirements Travel up to 25%. What We Offer The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full‑time people may be eligible for. There may be some variances in specific benefits across regions. Medical, Dental, Vision Insurance. Tuition Reimbursement. Paid Parental Leave. Life, Accident and Disability. Retirement with Company Match. Paid Time Off. Diversity Commitment At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws. #J-18808-Ljbffr