IT Business Analyst (Marketing & AI)

Overview:

We are seeking a highly motivated IT Business Analyst (Marketing & AI) to drive the adoption and implementation of AI-driven solutions across our North America business operations.

In this role, you will work closely with Marketing, Sales, and cross-functional teams to identify business opportunities, translate needs into AI-enabled solutions, and ensure successful deployment and adoption. You will be a key bridge between business and technology, helping transform AI capabilities into tangible business value.

Key Responsibilities:

1. Business Analysis & AI Opportunity Identification

• Understand business processes, challenges, and goals across Marketing and Sales.
• Identify inefficiencies, repetitive work, and AI opportunities.
• Translate business needs into AI requirements.

2. AI Solution Design & Implementation

• Design AI solutions using tools such as GPT, Copilot, and other platforms.
• Integrate AI tools with existing systems (CRM, SAP, BI, Office, etc.).
• Define workflows, governance, and usage guidelines.

3. Adoption & Continuous Improvement

• Drive adoption of AI tools within business teams.
• Scale successful use cases across the region.

4. Performance & Value Management

• Track usage and ROI of AI initiatives.
• Analyze outcomes and provide insights.

5. Governance & Resource Coordination

• Manage AI tools, access, and governance policies.
• Coordinate AI resources across teams and regions.

Requirements:

• Bachelor's degree or higher in Information Systems, Computer Science, Industrial Engineering, Marketing, Business Analytics, or a related field.
• 3+ years of experience in Business Analysis, Digital Transformation, IT Business Support, or related roles.
• Experience with AI, BI, or digital projects in MKT or Sales areas preferred.
• Solid understanding of AI and data technologies, including LLMs (e.g., GPT), AI Agents, automation (RPA/OCR), and BI tools.
• Ability to apply AI capabilities to real business scenarios and evaluate business impact.
• Hands-on experience with ChatGPT, Copilot, or AI Agent projects.
• Experience with CRM/SAP/BI systems.
• Basic knowledge of SQL or Power BI.
• Experience designing AI-driven solutions.

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.