Paid Media Expert

At Lantern Sol, we’re a dynamic, multicultural team of developers, designers, project managers, and SEO experts dedicated to building exceptional e-commerce websites on Shopify. We’ve helped companies generate over $100 million in e-commerce sales, developed 500+ custom websites and apps, and have been featured speakers on Shopify and Amazon. Shape the future of commerce – Your work will directly impact businesses worldwide. Flexible work environment – Work from anywhere, set your own schedule. Join a thriving global team – Collaborate with top talent across multiple time zones. Professional growth – Stay ahead with continuous learning opportunities and challenging projects. We’re looking for a Media Buyer with strong experience managing and scaling paid media campaigns for Shopify DTC brands. You’ll be responsible for campaign performance across Meta and Google Ads, with a strong focus on full-funnel strategy, creative testing, and profitable growth. This role requires someone who is comfortable combining strategic thinking with hands‑on execution and who understands that strong creative is a key part of paid media performance. What You’ll Do Manage, optimize, and scale paid campaigns across Meta and Google Ads. Build and optimize full-funnel strategies across TOF, MOF, and BOF. Work closely with creative teams to develop, test, and iterate on ad concepts and creative angles. Put strong emphasis on the creative process, identifying opportunities for new concepts, messaging, formats, and creative testing. Analyze campaign performance and make data-driven decisions to improve results. Monitor and optimize key performance indicators such as ROAS, CPA, CAC, and overall profitability. Test creatives, placements, audiences, offers, and funnels. Collaborate with strategists, creatives, CRO specialists, and client teams. Stay up to date with Meta and Google Ads platform updates, trends, and best practices. Communicate performance, insights, and recommendations clearly with internal teams and clients. What You Bring 3+ years of hands‑on experience managing Meta and Google Ads for Shopify/DTC brands. Strong understanding of eCommerce and full‑funnel paid media strategies. Proven experience scaling campaigns while maintaining profitability. Strong understanding of the relationship between creative strategy and paid media performance. Experience developing and testing different creative concepts, angles, and formats. Strong analytical and problem‑solving skills. Strategic thinker with strong hands‑on execution skills. Strong communication skills and fluent English. Portfolio or case studies demonstrating measurable paid media results. Nice to Have Experience with TikTok Ads. Experience with Klaviyo. Understanding of CRO principles. Previous experience working in an agency environment. Experience managing high‑budget accounts. Experience working with multiple DTC brands simultaneously. More about the team Find out more about the team, how we work, and other open roles If you need clarification about a role, the process, or anything HR-related, we're here to help. #J-18808-Ljbffr Lantern Sol