Marketing Strategy & Analysis Manager
$102.1kBoston Scientific Corporation
Additional Location(s): US-CA-Valencia; US-MN-Maple Grove
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
The Marketing Strategy and Analysis Manager is responsible for managing the high-quality execution of projects that: Inform and drive critical business decisions; Drive market assessments/analyses of key growth areas for BSC (including quantitative and qualitative primary market research); Support marketing excellence at Boston Scientific. In this role. you will be expected to develop relationships with business partners, perform creative analytics and research to develop compelling recommendations, embed competitive intelligence into market forecasts, and provide excellent project management. This role will be responsible for development of Deep Brain Stimulation, Interventional Spine and Pain Stimulation franchise-level content for annual strategic planning, story lining for annual operating plan, and bi-annual Investor Day content development.
Your responsibilities will include:
- Responsible for working with franchise teams to develop high impact marketing and business strategies. Will rapidly become an expert on the points of view and processes for understanding the marketplace, identifying market trends and growth opportunities, diagnosing customer needs and behaviors, predicting likely competitive dynamics, and analyzing the economics of the business so that marketing can make effective choices to maximize competitive advantage.
- Conducts market and product opportunity assessment, strategy formulation and valuation for: New products developed in-house; Potential acquisitions; Growth opportunities/performance improvement strategies for existing businesses.
- Relationship development/collaboration with brand marketing resources, as well as a broad set of other stakeholders Including R&D, clinical, outcomes, business development, and sales.
- Development and implementation of structured, practical, fact-based approach to strategy development, valuation, and business plans.
- Utilizes a broad range of secondary research, primary qualitative and primary quantitative research techniques to derive market and customer insights; defines potential approach selecting from a range of techniques and then performing/overseeing the execution of the analytical plan.
- Integration of broad corporate/divisional business performance needs into franchise level decision-making.
- Collaboration with marketing and sales to ensure tactics are clearly linked to strategy and creatively developed with overall strategy in-mind.
- Plans and organizes project assignments of substantial variety and complexity; defining and managing overall schedule for project and milestones (both owned & assigned to others); often serving as project lead coordinating activities of a cross-functional team.
- Conducts and/or directs vendors in market analysis and research to answer senior management questions about the business.
- Helps to build strong Marketing Strategy and Analysis competency within the franchises.
- Ensures day-to-day Marketing Strategy and Analysis activities effectively support strategic choice development and revenue objectives.
- Implements marketing strategy processes and sharing knowledge about those processes.
- Works with franchise teams and central resources to identify and implement optimal research support processes.
- Coordinates efforts to ensure global consistency.
- Builds the Marketing Strategy and Analysis content for specific franchises.
Required qualifications:
- Bachelor’s degree as well as a minimum of 3 years of professional experience
- A minimum of 2 years’ experience in consulting, business strategy/analytics, product marketing, or market research experience in the healthcare or medical device industry
- Financial analytical and quantitative skills
- Demonstrated experience applying AI technologies to solve complex technical and business challenges within the medical device industry
- Must be able to create and manage revenue models in Excel
- Must be able to independently create compelling PowerPoint documents
- Ability to travel up to 10%
Preferred qualifications:
- Advanced degree such as MBA, MD or PhD
- Tableau skills and knowledge
- Neuromodulation device experience
Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation Assistance:
Relocation assistance is not available for this position at this time.
Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Requisition ID: 634814
Minimum Salary: $102100
Maximum Salary: $194000
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at and follow us on LinkedIn .
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
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