Product Marketing Manager-Sr. Product Marketing Manager-Infectious Diseases AA19-3465

Product Marketing Manager – Sr. Product Marketing Manager – Infectious Diseases Required Experience 5–10+ years of experience in IVD, diagnostics, or infectious disease marketing Required Education Bachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred Job Description A global clinical diagnostics organization focused on delivering highly accurate, automated solutions for disease detection is seeking a Product Marketing Manager / Sr. Product Marketing Manager to support its growing infectious disease portfolio. The position could be based in their Southeast office, or work on a hybrid basis from an East Coast location. The company provides innovative Elisa/IFA assay technologies and integrated systems that enable clinical laboratories to detect and monitor infectious diseases with speed, accuracy, and efficiency. This role is a downstream marketing leader responsible for driving adoption and growth of infectious disease assays across hospital and reference laboratories throughout North America. The Product Marketing Manager / Sr. Product Marketing Manager – Infectious Diseases will lead commercialization efforts for a portfolio of infectious disease assays, driving market expansion, competitive positioning, and revenue growth. This role requires a strong blend of clinical knowledge, market insight, and commercial execution, with a focus on expanding test utilization and supporting instrument-driven assay adoption. Key Duties, Activities and Responsibilities Product & Portfolio Management Develop and execute strategic marketing plans for infectious disease assay portfolio Optimize product mix, pricing strategies, and portfolio lifecycle decisions Identify gaps and opportunities for menu expansion and competitive differentiation Market Development Analyze infectious disease testing trends, reimbursement dynamics, and clinical needs Develop strategies to penetrate hospital labs, reference labs, and integrated delivery networks (IDNs) Support expansion into emerging diagnostic segments Commercial Execution Lead downstream product launches and commercialization campaigns Develop promotional programs, digital campaigns, and demand generation initiatives Collaborate with distribution partners and direct sales teams Customer & KOL Engagement Build relationships with Key Opinion Leaders (KOLs), clinicians, and lab directors Gather Voice of Customer insights to inform strategy and messaging Represent the company at scientific meetings, conferences, and workshops Sales & Field Support Develop sales tools, training materials, and clinical education content Support field teams with competitive positioning and objection handling Respond to product-related inquiries from customers and sales teams Work Experience, Skills and Education Required Bachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred 5–10+ years of experience in IVD, diagnostics, or infectious disease marketing Strong understanding of infectious disease diagnostics and clinical workflows Experience with Elisa/IFA assay/reagent commercialization and distribution channels Proven ability to translate clinical value into commercial success Travel up to 30% Location GRN West Palm Beach 9897 Lake Worth Road, Suite 202 Lake Worth, FL 33467 USA #J-18808-Ljbffr Global Recruiters of West Palm Beach